Healthy and beauty specialist retailers registered positive retail value sales growth in 2020 and 2021. However, beauty specialist retailers were negatively affected by the pandemic as sales growth slowed during 2020 and was slightly negative.
Health related specialist retailers, namely chemists/pharmacies, drugstores/parapharmacies and vitamins and dietary supplements specialist retailers, were generally positively impacted by the pandemic, but there were two different scenarios that played out at the end of the review period. Isolation and fewer social activities led to a significant reduction in the use of colds and flu medicine and thus sales of these drugs fell sharply during 2020.
Channels that offered products most sought after by consumers, such as hand sanitisers, masks and immune-boosting supplements, recorded higher sales growth at the end of the review period. For a significant part of 2021, Lithuanians had to continue wearing face masks and it was recommended that consumers continue disinfecting their hands, which boosted sales of these products.
Lithuania is expected to use some chemists/pharmacies as vaccination sites for COVID-19 during 2022. This may be negative for sales in this channel as many chemists/pharmacies were expanding their selling space before the pandemic and became increasingly associated with beauty retailers.
It is anticipated that in the first half of the forecast period, as the pandemic gradually subsides, demand in health and beauty specialist retailers will increasingly return to normal. Lithuanians will continue to be reminded of the need to wear face masks during certain periods and hand sanitisation will remain important while the pandemic lasts.
Many people started visiting general practitioners less often during the review period, rather consulting a pharmacist on health matters. As a result, many chemists/pharmacies started providing consultation areas.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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