Pharmacies and chemists will remain a fragmented segment in 2021 overall, with no visible chained retailer leading. Most pharmacies rely on consumers who have been referred by hospital and doctors.
Likewise, beauty specialist retailers will also remain a fragmented segment in 2021, with popular retailers including Saeed Ghani and Makeup City. Independent beauty specialist are the most popular in Pakistan that sell both local and international products.
Pakistan’s beauty product landscape is largely made up of popular international brands with few local brands. Thus, manufacturing of local cosmetics is still an untapped segment.
Over the forecast period, there will be ongoing investments in telehealth and digital platforms, with pharmacies offering consumers 24/7 service. The pharmacies that partner with these platforms will receive orders online, which will then be delivered by the closest pharmacy.
Rising disposable income levels and growing mid-income demand will also encourage many health and beauty specialist retailers to upgrade and broaden their offerings in the forecast period. Widening variety will also be supported by strong new product development, with innovation expected from domestic beauty and personal care and health and wellness brands alongside a widening influx of imported products.
E-commerce is expected to become increasingly important for health and beauty specialist retailers in the forecast period. A shift towards e-commerce for purchases of health and beauty products may hinder in-store sales growth of health and beauty specialist retailers to an extent.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Beauty Specialist Retailers
This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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