Executive Summary

Jan 2019
PROSPECTS
Channel benefits from improving economic climate and changing consumer behaviour

Health and beauty specialist retailers In Portugal are benefiting from improving living standards as a result of the improved economic climate over the last few years. With rising disposable incomes, consumers have become willing to spend more on beauty and personal care products, either to enhance their appearance or help prevent various health issues.

Marketing, blogs and social media all help to fuel sales

The performance of health and beauty specialist retailers is heavily reliant on brands sold or owned by retailers. As a result, marketing is becoming an increasingly important tool, particularly interaction with bloggers and social media platforms.

Men’s beauty products offer significant potential for growth

Men’s beauty products offer significant potential for growth in Portugal and are likely to have a bigger impact on general health and beauty specialist retailers over the forecast period. According to a survey carried out by L’Oréal Portugal in July 2018, 75% of Portuguese men use beauty products, although more than half still use unisex ranges.

COMPETITIVE LANDSCAPE
Optical goods stores well-positioned within the channel

Optical goods stores continued to record positive results in 2018, with the channel accounting for three of the top five companies in health and beauty specialist retailing as a whole. GrandVision Portugal’s Multiopticas brand ranked second only to PHARMACONTINENTE Saúde e Higiene’s Well’s banner.

Consumer optimism encourages retailer investment

Thanks to a positive economic climate consumer confidence and spending in Portugal are rising. This positive scenario has been encouraging health and beauty specialist retailers to invest in new outlets as well as the refurbishment of existing stores.

Health and beauty specialists associated with grocery chains are performing well

Various groups present in the grocery retailing channel have been taking advantage of the consumer trust built up through years of investment in Portugal and have ventured into health and beauty specialist retailing. Drugstores/parapharmacies such as Clarel, which is owned by Dia Portugal Supermercados, have been performing well.

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Health and Beauty Specialist Retailers in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Health and Beauty Specialist Retailers channel in Portugal?
  • Who are the leading retailers in Portugal?
  • How is consumers’ desire to look good and stay health driving sales for health and beauty specialists?
  • How are health and beauty specialists’ product mixes being adapted to consumers’ changing shopping patterns?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Health and Beauty Specialist Retailers in Portugal - Category analysis

HEADLINES

PROSPECTS

Channel benefits from improving economic climate and changing consumer behaviour
Marketing, blogs and social media all help to fuel sales
Men’s beauty products offer significant potential for growth

COMPETITIVE LANDSCAPE

Optical goods stores well-positioned within the channel
Consumer optimism encourages retailer investment
Health and beauty specialists associated with grocery chains are performing well

CHANNEL DATA

Table 1 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in Portugal - Industry Overview

EXECUTIVE SUMMARY

Positive economic climate supports retail sales
The focus on proximity becomes a major trend
Digital revolution helps to drive sales
Increasing competition serves to drive innovation
Future growth to be supported by a positive economic outlook

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 13 Cash and Carry Sales: Value
Seasonality
Christmas
Back to School
Easter
Payments and delivery
Emerging business models

MARKET DATA

Table 14 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 15 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 16 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 17 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 18 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 19 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 21 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 25 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 26 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 27 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 31 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 33 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 35 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 36 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 37 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 38 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 39 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 40 Retailing GBO Company Shares: % Value 2014-2018
Table 41 Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 43 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 44 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 46 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 47 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 48 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 52 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 54 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 55 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 56 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 58 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 60 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 63 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 64 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 66 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 74 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 76 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 78 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 82 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 84 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources