Value sales via health and beauty specialist retailers continued to be dominated by chemists/ pharmacies. These stores showed some resilience following the emergence of the pandemic, recording positive value growth compared to the declines recorded by other channels such as beauty specialist retailers and optical goods stores in 2020.
With non-essential stores closed in Q1 2021 in Portugal, due to the State of Emergency, leading beauty specialist chain Perfumes & Cia released a livestream sales format, based on the combination of an entertainment concept with that of a shop window and digital store, allowing consumers to purchase products that they were introduced to by the presenter. On the other hand, the reopening of stores in 2021 saw Rituals launch a personal shopping service, enabling consumers to book an appointment online whereby they can choose the store, the day and the time to book a “private service”.
After a difficult 2020 with sales declining due to a prioritising of expenses and caution regarding visiting store-based outlets, the number of optical goods stores increased in 2021, driven by both independent operators, as well as chains such as Optivisão, Opticália and Multiopticas, with the latter becoming an increasingly concentrated landscape over the years. Rental costs for outlets have dropped and a number of sites have become vacant, allowing investment in areas that were previously populated.
Local consumers are expected to remain fairly price sensitive heading into the forecast period due to reduced disposable incomes and government support created as a result of the pandemic, namely moratoriums, being withdrawn. In addition, increasingly demanding consumers are likely to be cautious about making impulse purchases due to a rational mindset.
Competition within health and beauty specialist retailers increased over the review period, with a rising aggressiveness in terms of offers and discounts by operators as a way to maintain volume sales levels. Competition from other channels is also likely to rise with grocery retailers set to continue to invest in vitamins and dietary supplements or beauty products to expand their portfolios and offer a wide range of products to consumers who appreciate a one-stop shopping experience.
The development of online sales and the digital transformation, as well as the launch of new products, or the entrance of new players are other relevant competitive trends that are likely to remain relevant in the short to medium term within health and beauty specialist retailers. Technology, innovation and social networking have become instrumental to beauty players succeeding and will continue to be an integral part of business strategies over the forecast period.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialist Retailers industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.
See All of Our DefinitionsThis report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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