In general, the overall performance of health and beauty specialist retailers is determined largely by the performance of chemists/pharmacies, the category accounts for the vast majority of sales, outlets and retail selling space in health and beauty specialist retailers. Chemists/pharmacies have a high status among retail outlets in Romania, with these stores seen as essential points of call for those in need of advice on healthcare, medicines and first aid.
The successful performance registered in chemists/pharmacies in 2021 can be attributed largely to the efforts of the category’s leading chained players to develop their operations, adapt to the harsh realities of the COVID-19 pandemic and take full advantage of any opportunities that the pandemic situation might present. With demand for a wide variety of consumer health products spiking as consumers looked either to avoid falling ill with a serious case of COVID-19 or, in many cases, to treat and manage the symptoms of the COVID-19 virus, a substantial intensification was seen in the advertising of OTC medicines and vitamins and dietary supplements.
Strong growth was registered in both beauty specialist retailers and drugstores/parapharmacies in 2021, although the reasons for the positive performances differed across each category. In beauty specialist retailers, growth was the natural reaction to the substantial drop in sales registered in the category over the course of 2020.
The forecast period is expected to see health and beauty specialist retailers continue to register positive sales growth as the category continues to expand. While the influence of the COVID-19 pandemic can be expected to recede as the forecast period progresses, it is possible that further waves of contagion will spread across the population.
Drugstores/parapharmacies is slated for a particularly strong performance over the forecast period and this is set to be the result of the increasing profile that the category has, with many consumers becoming increasingly aware of the convenience that these stores represent. Drugstores/parapharmacies tend to stock an interesting array of merchandise that covers pet care, consumer health, beauty and personal care and home care, as well as a limited range of packaged food and beverages.
Optical goods stores is expected to register a particularly dynamic performance over the forecast period and the main reason is the increasing demand for corrective eyewear among the Romanian population. Many people postponed ophthalmologic treatments during the COVID-19 pandemic, partially due to fears that engaging with the healthcare system would expose them to the COVID-19 virus and partially because of the pressure that has come on household incomes due to the interruptions that the pandemic caused to commercial activity in key sectors of the Romanian economy.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.See All of Our Definitions
This report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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