Executive Summary

Jan 2019
PROSPECTS
Drugstores/parapharmacies maintains strong growth

In 2018, the sustained growth of health and beauty specialist retailers was due to the dynamic development of drugstores/parapharmacies. Driven by the convenience trend and the consumer shift to smaller, localised shopping, this channel attracted large players (including the new leader, Magnit, a prominent grocery player) and investment.

Accelerated competition brings new promotional techniques

With such strong development for drugstores/parapharmacies, it is natural that the channel has attracted a lot of both small and large players – despite facing competition from modern grocery retailers and informal retailers. In the past, the competition was mostly spatial – retailers competed for locations with the highest pedestrian traffic and better coverage of residential areas.

The widening of product offerings

Another factor which created competition between players in 2018 was the broadening of product offerings – in this year, Russian consumers showed a positive response to new product introductions in the market, and players were active in terms of taking advantage of this. As the channel continues to actively develop, it is likely that the competition to offer new products will become even more heated in the forecast period.

COMPETITIVE LANDSCAPE
Magnit is the new leader in 2018

For the first time in many years, the value share leader changed in health and beauty specialist retailers – the new leader in 2018 was Magnit, which took the lead from Alkor & Co. Magnit is a large player in grocery retailers, holding large value shares in supermarkets and convenience stores with its Magnit brand, and recently actively expanded its new brand of drugstores, Magnit-kosmetik.

Alkor & Co falls to second place

The long-standing channel leader Alkor & Co, operating the nationwide chain of beauty specialist retailers L’Etoile, lost its lead in health and beauty specialist retailers in 2018, falling to second place after Magnit. In 2018, it became increasingly omnichannel and integrated its online sales channels with its wide network of physical stores.

The competitive landscape is stable in chemists and optical goods stores

Whilst the development of drugstores/parapharmacies has been very dynamic, the larger channel of chemists/pharmacies has remained stable, with Rigla remaining the channel leader in value terms with its Rigla retail brand. Given the government regulation requiring a licence to sell over-the-counter medication (hard-to-obtain and very expensive), chemists have not felt significant pressure from the development of drugstores/parapharmacies, and continue to compete on price and access to favourable locations.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Health and Beauty Specialist Retailers in Russia

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Health and Beauty Specialist Retailers channel in Russia?
  • Who are the leading retailers in Russia?
  • How is consumers’ desire to look good and stay health driving sales for health and beauty specialists?
  • How are health and beauty specialists’ product mixes being adapted to consumers’ changing shopping patterns?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Health and Beauty Specialist Retailers in Russia - Category analysis

HEADLINES

PROSPECTS

Drugstores/parapharmacies maintains strong growth
Accelerated competition brings new promotional techniques
The widening of product offerings

COMPETITIVE LANDSCAPE

Magnit is the new leader in 2018
Alkor & Co falls to second place
The competitive landscape is stable in chemists and optical goods stores

CHANNEL DATA

Table 1 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in Russia - Industry Overview

EXECUTIVE SUMMARY

Retailing continues to record single-digit growth as the economy stabilises
The convenience trend affects the development of grocery channels
The decline of informal retailing slows as consumers economise
Retailers brace for the impending VAT increase
Internet retailing continues to post confident growth

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 13 Cash and Carry Sales: Value
Seasonality
New Year’s Day
Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 14 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 15 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 16 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 17 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 18 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 19 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 21 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 25 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 26 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 27 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 31 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 33 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 35 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 36 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 37 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 38 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 39 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 40 Retailing GBO Company Shares: % Value 2014-2018
Table 41 Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 43 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 44 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 46 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 47 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 48 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 52 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 54 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 55 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 56 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 58 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 60 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 63 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 64 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 66 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 74 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 76 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 78 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 82 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 84 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources