Executive Summary

Feb 2019
PROSPECTS
Optical goods stores records highest growth

Growing from a very low base, optical goods stores witnessed the best performance within Serbian health and beauty specialist retailers in 2018.

Vitamins and dietary supplements specialist retailers remains negligible

Vitamins and dietary supplements specialist retailers exist in Serbia, but outlet numbers as well as value sales are insignificant. This is due to the overall low level of modernisation in the country’s retailing landscape that translates into undeveloped specialisation.

Chemists/pharmacies stagnates in share terms in 2018

During 2018, the value share of chemists/pharmacies remained stagnant, and a decline compared to the value share it held at the beginning of the review period. Nevertheless, this channel remained by far the biggest channel within overall Serbian health and beauty specialist retailers, holding double-digit value share in 2018.

COMPETITIVE LANDSCAPE
Lilly Drogerie and dm-Drogerie Markt continue growing strongly

Two major retailers within drugstores/parapharmacies – Lilly Drogerie and dm-Drogerie Markt – continued to gain value share and record healthy value growth in 2018, as was the case during the entire review period. This growth was fuelled by a growing number of their outlets and by increasing popularity of their private label lines.

Health and beauty specialist retailers continue to modernise

Typical chemists/pharmacies and other outlet types that fall under health and beauty specialist retailers in Serbia looked very different a decade or more ago than they looked in 2018. The change was in line with the general modernisation trend that is affecting most channels within Serbian retailing; for chemists/pharmacies, it has manifested itself in a wider offer, frequent discounts, greater attention to interior design and extended opening hours.

Marketing activities gain in importance

Marketing activities were not traditionally very important for health and beauty specialist retailers in the country, but this is quickly changing. Consumers were naturally drawn to chemist/pharmacies located near them and this provided these outlets with significant enough sales.

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Health and Beauty Specialist Retailers in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Beauty Specialist Retailers industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Beauty Specialist Retailers industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Beauty Specialist Retailers in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Health and Beauty Specialist Retailers channel in Serbia?
  • Who are the leading retailers in Serbia?
  • How is consumers’ desire to look good and stay health driving sales for health and beauty specialists?
  • How are health and beauty specialists’ product mixes being adapted to consumers’ changing shopping patterns?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Health and Beauty Specialist Retailers in Serbia - Category analysis

HEADLINES

PROSPECTS

Optical goods stores records highest growth
Vitamins and dietary supplements specialist retailers remains negligible
Chemists/pharmacies stagnates in share terms in 2018

COMPETITIVE LANDSCAPE

Lilly Drogerie and dm-Drogerie Markt continue growing strongly
Health and beauty specialist retailers continue to modernise
Marketing activities gain in importance

CHANNEL DATA

Table 1 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in Serbia - Industry Overview

EXECUTIVE SUMMARY

Retailing in Serbia reaches full recovery
Lidl finally arrives
Internet retailing continues to record rapid growth
Stubborn perseverance of traditional grocery retailers prevents higher concentration
Positive growth expected to continue

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 13 Cash and Carry Sales: Value
Seasonality
New Year’s Eve/Christmas
First Day of School
Patron Saint Celebration
Easter
Women’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 14 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 15 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 16 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 17 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 18 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 19 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 21 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 36 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 37 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 38 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 39 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 40 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 41 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 42 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 43 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 44 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 45 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 46 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 48 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 49 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 50 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 51 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 52 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources