Health and beauty specialists registered higher value growth in 2021 than 2020, as the economy recovered and along with it, consumer purchasing power. There continued to be strong demand for products such as vitamins and supplement to boost immune systems, as the pandemic lingered.
Drugstores/parapharmacies continued to account for most value sales and to post healthy growth in 2021, mostly due to rapid expansion into less populated and more rural areas. The channel benefits from its positioning as a one-stop shop for all health and beauty needs.
Beauty specialist registered the highest current value growth in 2021, after a dismal trading year in 2020. With outlets fully opened once again, customers could browse and shop in brick-and-mortar outlets.
Health and beauty specialists will register moderate value and volume growth over the forecast period. For example, with society opening up, consumers will be keen to spend money on beauty products once again.
Slovenian lifestyles are becoming more hectic and stressful and in order to compensate, consumers will increasingly look to taking vitamins and supplements and other OTC medicines such as painkillers for headaches in order to manage their busy lifestyles. Consumers also prefer to self-medicate than visit doctors, if possible, as it takes up less time.
E-commerce will gain value share, particularly for beauty products. However, with health-related products, growth will be lower, as consumers often like to consult with shop assistants before making purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.
See All of Our DefinitionsThis report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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