Health and beauty specialist retailers recorded only low current value growth in 2018, which was due to the increasing prevalence of Czech consumers shopping online and the availability of cosmetics and health products in Czech e-shops. Value growth in 2018 was mostly driven by beauty specialist retailers such as Sephora, Yves Rocher and Manufaktura.
In 2018, health and beauty products were some of the most popular items through internet retailing, especially cosmetics, vitamins and dietary supplements. Health and beauty specialist retailers reported strong dynamic growth through their online channels, whereas the impact on store-based operations was minimal.
In line with their omnichannel strategies, retailers are addressing the expansion rates of their store networks. Undoubtedly, the increasing value share of internet retailing cannibalised value sales from physical store outlets over the review period.
The leader among drugstores in the Czech Republic, dm-Drogerie, launched its e-shop in February 2018 and was the first drugstore chain to do so. With this launch, the company responds to the growing demand of Czech consumers for online shopping of health and beauty products.
The increasing rate of concentration of chemists and pharmacies continued to shape the channel in 2018. The number of entirely independent pharmacies in the Czech Republic had been in a continuous decline for several years as of 2018.
Sephora increased its value share of beauty specialist retailers in 2018 and continued to lead the category thanks to the opening of its flagship store in Prague’s Novy Smichov shopping centre in late August 2018. Second place was held by Yves Rocher, which successfully utilised its franchising system to expand its store network in the Czech Republic.
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This industry report originates from Passport, our Retailing market research database.