Weak economic conditions persisted in Colombia in 2018, but health and wellness packaged food and beverages performed well overall. The most dynamic categories were better for you, naturally healthy and organic, while the performance of fortified/functional was mixed, with retail current value growth in packaged food, but a further decline in beverages.
Since 2017 Congress has been discussing the labelling of so-called “junk food”, which is defined as products with high sugar, fat or sodium content. The proposal was made by Red PaPaz, a non-profit organisation that aims to guarantee the rights of children and teenagers in different fields, including food and nutrition.
Domestic companies like Alpina Productos Alimenticios, Cooperativa Lechera Colanta, Productos Naturales de la Sabana and FEMSA (Fomento Económico Mexicano SAB de CV) are outstanding players in HW packaged food and beverages. These players have broader portfolios and are committed to the development of new formulas that reduce the content of sugar, fat and sodium and other harmful ingredients.
As the health and wellness trend continues to capture consumers, retailers, particularly hypermarkets and supermarkets, are revamping their stores to increase the space dedicated to HW packaged food and beverages. The offer is increasing constantly with local and imported brands and the promotion of HW private label lines.
Retail volume and current value sales of HW packaged food and beverages are expected to continue to grow over the forecast period. Colombians are increasingly adopting lifestyles that include exercise and healthier eating habits, as they seek to age well and prevent certain illnesses and diseases.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Colombia with research from Euromonitor's team of in-country analysts.
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If you're in the Health and Wellness industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Health and Wellness market research database.