Health and Wellness in Egypt

Health and Wellness in Egypt

EXECUTIVE SUMMARY

Health awareness trend threatened by inflation

Economic reform programme affecting demand

Manufacturers respond to demand decline

Distribution channels for healthy products

Future growth for health and wellness

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in Egypt

HEADLINES

PROSPECTS

Two categories of better for you in Egypt

Reactions to inflation

Positive outlook for better for you

COMPETITIVE LANDSCAPE

Coca-Cola Egypt continues to lead

Better for you beverages are easily found

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Egypt

HEADLINES

PROSPECTS

Health-conscious Egyptians show increased interest in BFY packaged food

Demand for BFY products still concentrated among higher-income urban consumers

Local manufacturers continue adding BFY products to their portfolios

COMPETITIVE LANDSCAPE

Cadbury continues to dominate BFY packaged food in Egypt

Price hikes drive value share gains but restrict volume sales

Supermarkets remains the leading distribution channel in 2018

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Egypt

HEADLINES

PROSPECTS

Fortified/functional beverages comprises mostly FF energy drinks

Volume decline in response to inflation

Positive future for fortified/functional beverages

COMPETITIVE LANDSCAPE

Red Bull GmbH leads

Sports drinks’ limitations in Egypt

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Egypt

HEADLINES

PROSPECTS

Fortification and use of functional ingredients still limited among egyptian producers

FF breakfast cereals is the most dynamic category

Public health initiatives could help to increase interest in ff products

COMPETITIVE LANDSCAPE

Danone and nestlé lead ff packaged food in 2018

Danone, emco and mass food record strong value share gains

Dango remains dominant in ff flavoured milk drinks despite new entries

CATEGORY DATA

Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 43 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 44 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 45 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 46 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 47 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Egypt

HEADLINES

PROSPECTS

Free from baby food and free from lactose milk are the only significant categories

Off- and on-trade availability of free from options set to improve

Locally produced free from gluten rice snacks gain popularity

COMPETITIVE LANDSCAPE

Juhayna food industries leads free from packaged food in 2018

Danone’s bebelac remains the leading free from milk formula brand

Riri strengthens its lead in free from gluten dried baby food

CATEGORY DATA

Table 49 Sales of Free From by Category: Value 2013-2018
Table 50 Sales of Free From by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Free From: % Value 2014-2018
Table 52 LBN Brand Shares of Free From: % Value 2015-2018
Table 53 Distribution of Free From by Format: % Value 2013-2018
Table 54 Forecast Sales of Free From by Category: Value 2018-2023
Table 55 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Egypt

HEADLINES

PROSPECTS

Naturally healthy beverages is a considerable category

Price hikes lead to a surge in value sales

Positive outlook for naturally healthy beverages

COMPETITIVE LANDSCAPE

Nestlé SAE continues to lead

Naturally healthy beverages are widely available

CATEGORY DATA

Table 56 Sales of NH Beverages by Category: Value 2013-2018
Table 57 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 59 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 60 Distribution of NH Beverages by Format: % Value 2013-2018
Table 61 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 62 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Egypt

HEADLINES

PROSPECTS

High prices continue to limit the appeal of nh products among egyptians

Rising health-consciousness boosts nh olive oil consumption

Interest in nh high-fibre products increases

COMPETITIVE LANDSCAPE

Leading players samo and al wadi strengthen their positions in 2018

Imtenan maintains its commanding lead in nh honey

CATEGORY DATA

Table 63 Sales of NH Packaged Food by Category: Value 2013-2018
Table 64 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 66 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 67 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 68 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Egypt

HEADLINES

PROSPECTS

Organic beverages consists of organic tea in Egypt

Growth in value despite decline in volume

Future growth for organic beverages

COMPETITIVE LANDSCAPE

Isis Co dominates organic beverages

CATEGORY DATA

Table 70 Sales of Organic Beverages by Category: Value 2013-2018
Table 71 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 73 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 74 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 75 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 76 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in Egypt

HEADLINES

PROSPECTS

Demand for organic products falls sharply due to steep price hikes

Government approves egypt’s first organic farming bill

Despite challenges, organic packaged food retains potential for expansion

COMPETITIVE LANDSCAPE

Isis co maintains its commanding lead in organic packaged food

Isis brand continues to benefit from strong consumer loyalty

Fresh organic produce becomes more widely available in egypt

CATEGORY DATA

Table 77 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 78 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 80 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 81 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 82 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 83 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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