Health and Wellness in Egypt

Health and Wellness in Egypt

EXECUTIVE SUMMARY

Consumption of health and wellness begins to increase

Major government investment in health and wellness

Manufacturers active in driving demand

Distribution still largely focused on wealthier customers

Future growth for health and wellness

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in Egypt

HEADLINES

PROSPECTS

Two categories of better for you beverages in Egypt

Reactions to inflation

Positive outlook for better for you beverages

COMPETITIVE LANDSCAPE

Coca-Cola Egypt extends its lead

Better for you beverages are widely available

Nescafé suffers from supply issues

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in Egypt

HEADLINES

PROSPECTS

Health-conscious Egyptians demonstrate increasing interest in better for you packaged food

Demand for BFY products still concentrated among higher-income urban consumers

Local manufacturers continue to add better for you products to their portfolios

COMPETITIVE LANDSCAPE

Cadbury extends its lead in better for you packaged food in Egypt

Price hikes drive value share gains but restrict volume sales

Supermarkets remains the leading distribution channel

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in Egypt

HEADLINES

PROSPECTS

FF bottled water immediately surpasses FF energy drinks

FF energy drinks bowled over by FF bottled water

Positive future for fortified/functional beverages

COMPETITIVE LANDSCAPE

FLO Water continues its rapid rise

Red Bull continues to lose overall share

FF sports drinks’ limitations in Egypt

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in Egypt

HEADLINES

PROSPECTS

Fortification and the use of functional ingredients remains limited among domestic producers

FF breakfast cereals remains the most dynamic

Public health initiatives could support interest in fortified/functional packaged food

COMPETITIVE LANDSCAPE

Président extends its lead

The Almarai brand introduces new packaging in FF shelf stable milk

Danone Egypt narrows the gap on Nestlé Egypt in FF baby food

CATEGORY DATA

Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 41 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 42 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 43 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 44 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 45 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 46 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 47 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in Egypt

HEADLINES

PROSPECTS

Free from continues to be largely represented by free from lactose milk and baby food

Off-and on-trade availability of free from expected to improve

COMPETITIVE LANDSCAPE

Danone’s Bebelac extends its lead

Riri Co strengthens its dominant position in free from gluten dried baby food

Niche outlets lead sales of free from

CATEGORY DATA

Table 49 Sales of Free From by Category: Value 2014-2019
Table 50 Sales of Free From by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Free From: % Value 2015-2019
Table 52 LBN Brand Shares of Free From: % Value 2016-2019
Table 53 Distribution of Free From by Format: % Value 2014-2019
Table 54 Forecast Sales of Free From by Category: Value 2019-2024
Table 55 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in Egypt

HEADLINES

PROSPECTS

Naturally healthy beverages a major category

Price hikes lead to a surge in value sales

Positive outlook for naturally healthy beverages

COMPETITIVE LANDSCAPE

Société des Eaux Minérales Vittor extends its lead

Players focus on new flavours in NH 100% juice

Naturally healthy beverages are widely available

CATEGORY DATA

Table 56 Sales of NH Beverages by Category: Value 2014-2019
Table 57 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 59 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 60 Distribution of NH Beverages by Format: % Value 2014-2019
Table 61 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 62 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in Egypt

HEADLINES

PROSPECTS

Interest in NH high fibre foods continues to increase

High prices continue to limit the appeal of naturally healthy packaged food to wealthier consumers

Rising health-consciousness boosts NH olive oil consumption

COMPETITIVE LANDSCAPE

The leading players strengthen their positions

Imtenan for Trade & Export Co maintains its commanding lead in NH honey

Domestic brands promote consumption of naturally healthy packaged foods

CATEGORY DATA

Table 63 Sales of NH Packaged Food by Category: Value 2014-2019
Table 64 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 66 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 67 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in Egypt

HEADLINES

PROSPECTS

Limited product range in organic beverages in Egypt

The majority of green tea is organic

Future growth for organic beverages

COMPETITIVE LANDSCAPE

Isis Co dominates organic beverages

Lipton enters organic fruit/herbal tea

Smaller players gain share

CATEGORY DATA

Table 70 Sales of Organic Beverages by Category: Value 2014-2019
Table 71 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 73 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 74 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 75 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 76 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in Egypt

HEADLINES

PROSPECTS

Demand for organic packaged food declines sharply due to steep price increases

Government approves Egypt’s first organic farming bill

Despite challenges, organic packaged food offers potential for expansion

COMPETITIVE LANDSCAPE

Isis Co extends its share in organic packaged food

Isis brand continues to benefit from strong consumer loyalty

Fresh organic produce becomes more widely available in Egypt

CATEGORY DATA

Table 77 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 78 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 81 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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