Executive Summary

Mar 2019
Health and wellness trend continues to drive Peruvians’ consumption behaviour

The government is acting to improve nutrition rates in the country as well as reducing obesity, especially in young children, promoting healthier lifestyles and better eating habits. This has helped Peruvians gain increasing awareness regarding the risks of high consumption of processed food and sweetened beverages.

New regulations have mixed effects on health and wellness

In an attempt to slow down rising obesity rates in Peru and to increase tax collection, the government took two courses of action in 2018. In May, it increased the Selective Consumption Tax, which in the case of non-alcoholic drinks affected sugary drinks.

Dynamic year for key players in health and wellness

2018 was dynamic for companies in health and wellness with acquisitions and changes in strategy. The year witnessed the acquisition of Embotelladora Don Jorge’s brands by Ajeper.

Development of new alternatives in modern channel helps increase availability of health and wellness products

Distribution of health and wellness beverages and packaged food is dominated by modern grocery retailers, with the smaller channel of forecourt retailers focusing on products with quick rotation. Emerging retailers are Tambo +, which is a Peruvian retailer with an expansive store network in Lima, the Mexican Oxxo, which entered the market in mid-2018 in Lima, and Listo!, forecourt retailer from Primax petrol stations.

Health and wellness predicted to retain stable growth over forecast period

Peruvian consumers are expected to increase their interest and consumption of health and wellness as awareness of the importance of healthy lifestyles grows. With greater information available about different ingredients and their effect on consumers’ health, triggered by government initiatives, consumers are predicted to prefer products that help them improve their health or at least not harm it.

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Health and Wellness in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Health and Wellness in Peru?
  • What are the major brands in Peru?
  • Were the sales of health and wellness affected by the global recession?
  • What functional ingredients in food and drinks are in fashion in Peru?
  • Is the organic movement still growing?
  • Are weight management food and drinks driven by product reformulation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Health and Wellness in Peru

EXECUTIVE SUMMARY

Health and wellness trend continues to drive Peruvians’ consumption behaviour
New regulations have mixed effects on health and wellness
Dynamic year for key players in health and wellness
Development of new alternatives in modern channel helps increase availability of health and wellness products
Health and wellness predicted to retain stable growth over forecast period

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in Peru

HEADLINES

PROSPECTS

Better for you beverages records stable growth despite difficult year
Government initiatives to combat obesity fuel growth

COMPETITIVE LANDSCAPE

Ajeper strengthens leadership of better for you beverages
Sprite Zero remains only brand present for The Coca-Cola Co
Key players invest in reformulating products to adapt to new regulations

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Peru

HEADLINES

PROSPECTS

New labelling standard is approved on 2018
Focus is turning from reduced fat to reduced sugar
Concern for physical appearance is greater than for health

COMPETITIVE LANDSCAPE

Distribution of better for you packaged food mainly through modern channel
Dairy companies lead better for you packaged food
Private label records high value growth

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Peru

HEADLINES

PROSPECTS

Higher unit prices drive down volume sales
Growth in “on-the-go” modern channels fuels sales of fortified/functional beverages
Key ingredients for fortified/functional beverages

COMPETITIVE LANDSCAPE

Ajeper dominates fortified/functional beverages
FF bottled water is capturing interest from manufacturers

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Peru

HEADLINES

PROSPECTS

Fortified/functional is present amongst a variety of product types
Fortified/functional packaged food more focused on children
Vitamins and minerals have become key ingredients in FF packaged food

COMPETITIVE LANDSCAPE

Greater competition is expected
Multinational company leads category
Success tied to offering benefits across a brand’s range of products

CATEGORY DATA

Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 44 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 47 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Peru

HEADLINES

PROSPECTS

Dairy is the most important category in free from
Reformulation is essential to survive new labelling regulation
Free from gluten has high potential

COMPETITIVE LANDSCAPE

Free from originally more expensive than regular products
New competitors will invigorate the category
Leading companies come from dairy

CATEGORY DATA

Table 50 Sales of Free From by Category: Value 2013-2018
Table 51 Sales of Free From by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Free From: % Value 2014-2018
Table 53 LBN Brand Shares of Free From: % Value 2015-2018
Table 54 Distribution of Free From by Format: % Value 2013-2018
Table 55 Forecast Sales of Free From by Category: Value 2018-2023
Table 56 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Peru

HEADLINES

PROSPECTS

Government initiatives to combat obesity have mixed effects
Health and wellness trend boosts growth
Naturally healthy beverages has promising future

COMPETITIVE LANDSCAPE

Toscafé OMA SA retains leadership of naturally healthy beverages
NH 100% juice is dynamic category

CATEGORY DATA

Table 57 Sales of NH Beverages by Category: Value 2013-2018
Table 58 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 60 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 61 Distribution of NH Beverages by Format: % Value 2013-2018
Table 62 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 63 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Peru

HEADLINES

PROSPECTS

Consumers prioritise general wellbeing over particular benefits
Increasing number of consumers read packaging labels
High fibre is most popular attribute within category

COMPETITIVE LANDSCAPE

High fragmentation in competitive landscape
Private label holds low presence in naturally healthy packaged food
Manufacturers need to improve communication of category’s highlights

CATEGORY DATA

Table 64 Sales of NH Packaged Food by Category: Value 2013-2018
Table 65 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 67 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 68 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Peru

PROSPECTS

Organic Packaged Food in Peru

HEADLINES

PROSPECTS

Consumers believe organic to be contradictory to packaged food
Availability of organic products is limited
Peruvian consumers are highly price sensitive

COMPETITIVE LANDSCAPE

Organic packaged food unattractive for national manufacturers
Distribution solely through hypermarkets
Focus on young consumers could be winning strategy

CATEGORY DATA

Table 71 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 75 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023