The government is acting to improve nutrition rates in the country as well as reducing obesity, especially in young children, promoting healthier lifestyles and better eating habits. This has helped Peruvians gain increasing awareness regarding the risks of high consumption of processed food and sweetened beverages.
In an attempt to slow down rising obesity rates in Peru and to increase tax collection, the government took two courses of action in 2018. In May, it increased the Selective Consumption Tax, which in the case of non-alcoholic drinks affected sugary drinks.
2018 was dynamic for companies in health and wellness with acquisitions and changes in strategy. The year witnessed the acquisition of Embotelladora Don Jorge’s brands by Ajeper.
Distribution of health and wellness beverages and packaged food is dominated by modern grocery retailers, with the smaller channel of forecourt retailers focusing on products with quick rotation. Emerging retailers are Tambo +, which is a Peruvian retailer with an expansive store network in Lima, the Mexican Oxxo, which entered the market in mid-2018 in Lima, and Listo!, forecourt retailer from Primax petrol stations.
Peruvian consumers are expected to increase their interest and consumption of health and wellness as awareness of the importance of healthy lifestyles grows. With greater information available about different ingredients and their effect on consumers’ health, triggered by government initiatives, consumers are predicted to prefer products that help them improve their health or at least not harm it.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Peru with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.