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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Better For You Beverages
- Better For You Packaged Food
- Fortified/Functional Beverages
- Fortified/Functional Packaged Food
- Free From
- Naturally Healthy Beverages
- Naturally Healthy Packaged Food
- Organic Beverages
- Organic Packaged Food
If you're in the Health and Wellness industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Wellness in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in Slovakia?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in Slovakia?
- Which are the leading brands in Health and Wellness in Slovakia?
- How are products distributed in Health and Wellness in Slovakia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in Slovakia
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Better For You Beverages in Slovakia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 impacts drinking behaviour in 2020
Increased health concerns and lower VAT in 2020 help no added sugar products
Maspex Slovakia Trade leads with its longstanding presence and strong promotions
RECOVERY AND OPPORTUNITIES
Special labelling, including Nutri-Score, in discussion
Price promotions to support branded products, despite private label potential
E-commerce could record dynamic future growth
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
Fortified/Functional Beverages in Slovakia
KEY DATA FINDINGS
2020 IMPACT
FF beverages attract consumers, especially domestically-sourced brands
Competition from non-alcoholic flavoured beers
Red Bull leads with its well-known name and strong promotional activity
RECOVERY AND OPPORTUNITIES
Rising health awareness to support future growth
Added value increasingly important
Strong growth for FF sports drinks with rising health and wellness interest
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
Naturally Healthy Beverages in Slovakia
KEY DATA FINDINGS
2020 IMPACT
Consumer focus on basic needs amid COVID-19 delays innovation in the category
Foodservice-quality products increasingly available for home consumption
Private label gains shelf space in 2020 as retailers seek to improve their position
RECOVERY AND OPPORTUNITIES
Lower VAT rate to make quality juice more affordable
Increasing popularity of eco-friendly products
New law on the deposit of disposable beverage packaging
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020
Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
Organic Beverages in Slovakia
KEY DATA FINDINGS
2020 IMPACT
Prioritisation of staple food items with rising pressure on consumers’ budgets
Growth of e-commerce in 2020 as wholesalers serve retail customers
Red Bull and Teekanne lead their respective categories
RECOVERY AND OPPORTUNITIES
Private label potential
Entrance of new players to support growth of e-commerce
Eco-friendly products expected to gain popularity
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020
Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
Better For You Packaged Food in Slovakia
KEY DATA FINDINGS
2020 IMPACT
Consumer shift to healthier products amid COVID-19 pandemic
Reduced sugar products benefit as obesity considered a risk factor for COVID-19
Better communication needed to highlight benefits of BFY products
RECOVERY AND OPPORTUNITIES
Price promotions and discounts to make products more affordable
Lower salt, sugar and fat products likely to see increased attention
Healthy living increasingly important in the long term
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
Free From in Slovakia
KEY DATA FINDINGS
2020 IMPACT
Free from products continue to gain popularity thanks to increasing health concerns
Rising costs push up unit prices
Innovation supports growing popularity of free from meat products
RECOVERY AND OPPORTUNITIES
Increasing popularity of local products
Healthier snacking trend to take off
Private label set to gain share due to innovation and thriftiness
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020
Table 57 Sales of Free From by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Free From: % Value 2016-2020
Table 59 LBN Brand Shares of Free From: % Value 2017-2020
Table 60 Distribution of Free From by Format: % Value 2015-2020
Table 61 Forecast Sales of Free From by Category: Value 2020-2025
Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025
Fortified/Functional Packaged Food in Slovakia
KEY DATA FINDINGS
2020 IMPACT
Growing health concerns due to COVID-19 boost sales in 2020
Innovation of health-beneficial staple products
Domestic players compete with their use of local ingredients
RECOVERY AND OPPORTUNITIES
Strengthening health awareness over the forecast period
More sophisticated product innovation expected
McCarter’s expansion into other dairy to compete with Alpro
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
Naturally Healthy Packaged Food in Slovakia
KEY DATA FINDINGS
2020 IMPACT
Slowed growth with rising demand for fresh fruit/vegetables due to lower budgets
Poor harvest to impact local honey
Slovak and Czech players appeal to consumers with their local ingredients
RECOVERY AND OPPORTUNITIES
Slowed growth in 2021 due to competing categories and foodservice recovery
Increasing popularity of eco-friendly products
Specialist stores and e-commerce to gain momentum
CATEGORY DATA
Table 76 Sales of NH Packaged Food by Category: Value 2015-2020
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
Organic Packaged Food in Slovakia
KEY DATA FINDINGS
2020 IMPACT
Reduced incomes due to COVID-19 force consumers to limit organic purchases
New players and products support growth
E-commerce growth due to social distancing, better product assortment and prices
RECOVERY AND OPPORTUNITIES
Limited growth potential of private label over the forecast period
Fairtrade and eco-friendly packaging becoming increasingly tied to organic products
Rising consumer interest as the economic situation improves
CATEGORY DATA
Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025