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Country Report

Health and Wellness in

Health and Wellness in Slovakia

82 pages, Jun 2018

US$2,100

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Executive Summary

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The health and wellness industry grows yet faces more challenges ahead

Health and wellness recorded respectable growth in 2017 and has not yet started to reach its full potential. Manufacturers were faced with a number of major challenges, such as strong competition from standard products that offer price promotions and better variety, as well as selective consumer shopping behaviour even though purchasing power among Slovaks rose in 2017.

The situation concerning dual quality between Eastern and Western European markets escalates

The inferior quality of products found in Eastern Europe, as compared with the quality of products found in Western Europe, has received heavy media attention, as this issue has continually been examined by EU states and has received strong political support. Slovakia has closely cooperated with other countries in the region as one of the main initiators of this campaign, and at the end of 2017 the matter was on the table of the EU Commission, which will likely attempt to regulate this immoral company behaviour.

A lack of marketing hampers growth in 2017

The competitive environment within health and wellness in Slovakia remained harsh in 2017, suffering from a lack of marketing support despite there being a growing number of brands with health and wellness properties. The most significant hindrance to fast growth was the popularity of standard brands that are free from preservatives or artificial colourants.

Product distribution evolves as consumers increasingly favour online shopping

Health and wellness products were more popular in 2017, which led to them gaining shelf space in grocery retailers. Hypermarkets ranked first, followed by other grocery retailers, which comprises health and wellness stores, farm shops etc.

In the forecast period, sales are set to keep growing

The health and wellness industry in Slovakia is going to gain in popularity among Slovak consumers over the forecast period, thanks mainly thanks to rising health-awareness and strengthening purchasing power. This will lead both foods and beverages manufacturers and retailers providing more visible marketing support to their key brands.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Slovakia?
What are the major brands in Slovakia?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Slovakia?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in Slovakia

EXECUTIVE SUMMARY

The health and wellness industry grows yet faces more challenges ahead

The situation concerning dual quality between Eastern and Western European markets escalates

A lack of marketing hampers growth in 2017

Product distribution evolves as consumers increasingly favour online shopping

In the forecast period, sales are set to keep growing

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in Slovakia

HEADLINES

PROSPECTS

BFY reduced sugar beverages drives sales in 2017

BFY reduced caffeine hot drinks declines

Growing obesity prompts government initiative to reduce sugar content

COMPETITIVE LANDSCAPE

Brand advertising will grow in importance

Rising demand creates growth prospects

International players dominate BFY beverages in Slovakia

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in Slovakia

HEADLINES

PROSPECTS

Rising obesity levels resulting in increased attention to sugar and salt content

EU gives green light to lower sugar Slovakian jam

High quality taste and value for money to continue attracting consumers

COMPETITIVE LANDSCAPE

Competitive environment remains tough

Lack of promotion limits development

Multinationals continue to lead sales

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in Slovakia

HEADLINES

PROSPECTS

Vitamins and dietary supplements limit FF beverages growth

FF sports drinks and a variety of vitamin water products gain popularity

The popularity of FF tea remains high among Slovaks

COMPETITIVE LANDSCAPE

Having premium product status is a necessity

Product innovation will blur category standards within FF beverages

Cross-industry competition becomes more significant in 2017

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in Slovakia

HEADLINES

PROSPECTS

Rising demand for dietary supplements limits growth

Growth drivers and innovation help boost sales in 2017

Innovation to fuel growth

COMPETITIVE LANDSCAPE

Healthier snacking and product innovation drives sales

Product labelling to play an increasingly important role over forecast period

Good prospects for supplement positioned products

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in Slovakia

HEADLINES

PROSPECTS

Sales driven by stronger marketing support and product innovation

Free from meat products benefit from long tradition and product innovation

Strong growth potential

COMPETITIVE LANDSCAPE

Growing competition from milk alternatives

Private label products gaining popularity in 2017

Innovation fuels growth in 2017

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2012-2017
Table 56 Sales of Free From by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Free From: % Value 2013-2017
Table 58 LBN Brand Shares of Free From: % Value 2014-2017
Table 59 Distribution of Free From by Format: % Value 2012-2017
Table 60 Forecast Sales of Free From by Category: Value 2017-2022
Table 61 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in Slovakia

HEADLINES

PROSPECTS

Natural product origin and contents play a paramount role

Juice sales in 2017 are driven by significant product innovation

Sales of NH tea continue declining

COMPETITIVE LANDSCAPE

Domestic players face strengthening competition

Product innovation drives sales

Environmentally friendly products will become more desired

CATEGORY DATA

Table 62 Sales of NH Beverages by Category: Value 2012-2017
Table 63 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 65 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 66 Distribution of NH Beverages by Format: % Value 2012-2017
Table 67 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in Slovakia

HEADLINES

PROSPECTS

Rising consumer interest in healthier living and snacking drives growth

Consumer education necessary to ensure future growth potential

Stronger marketing to play an important role over forecast period

COMPETITIVE LANDSCAPE

Tough competition within naturally healthy packaged food

Rising demand for artisanal and high-grade honey

Further product innovation to boost sales

CATEGORY DATA

Table 69 Sales of NH Packaged Food by Category: Value 2012-2017
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 71 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 73 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in Slovakia

HEADLINES

PROSPECTS

Organic beverages gains in popularity

Organic coffee sales remain weak

Product marketing support will play a paramount role

COMPETITIVE LANDSCAPE

Eco-friendly attributes are important for organic brands

Private label strengthens its position with new launches in 2017

Product innovation will play a major role in the category’s development

CATEGORY DATA

Table 76 Sales of Organic Beverages by Category: Value 2012-2017
Table 77 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 78 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 79 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in Slovakia

HEADLINES

PROSPECTS

Rising health awareness driving organic sales

Product innovation visible in nearly all organic categories

No space for doubts over organic quality

COMPETITIVE LANDSCAPE

Domestic manufacturers maintain strong position despite loss of value share

Local organic food producers becoming increasingly export oriented

Growing focus on marketing to attract consumers

CATEGORY DATA

Table 81 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 85 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

The health and wellness industry grows yet faces more challenges ahead

The situation concerning dual quality between Eastern and Western European markets escalates

A lack of marketing hampers growth in 2017

Product distribution evolves as consumers increasingly favour online shopping

In the forecast period, sales are set to keep growing

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in Slovakia

EXECUTIVE SUMMARY

The health and wellness industry grows yet faces more challenges ahead

The situation concerning dual quality between Eastern and Western European markets escalates

A lack of marketing hampers growth in 2017

Product distribution evolves as consumers increasingly favour online shopping

In the forecast period, sales are set to keep growing

MARKET DATA

DEFINITIONS

SOURCES

Better For You Beverages in Slovakia

HEADLINES

PROSPECTS

BFY reduced sugar beverages drives sales in 2017

BFY reduced caffeine hot drinks declines

Growing obesity prompts government initiative to reduce sugar content

COMPETITIVE LANDSCAPE

Brand advertising will grow in importance

Rising demand creates growth prospects

International players dominate BFY beverages in Slovakia

CATEGORY DATA

Better For You Packaged Food in Slovakia

HEADLINES

PROSPECTS

Rising obesity levels resulting in increased attention to sugar and salt content

EU gives green light to lower sugar Slovakian jam

High quality taste and value for money to continue attracting consumers

COMPETITIVE LANDSCAPE

Competitive environment remains tough

Lack of promotion limits development

Multinationals continue to lead sales

CATEGORY DATA

Fortified/Functional Beverages in Slovakia

HEADLINES

PROSPECTS

Vitamins and dietary supplements limit FF beverages growth

FF sports drinks and a variety of vitamin water products gain popularity

The popularity of FF tea remains high among Slovaks

COMPETITIVE LANDSCAPE

Having premium product status is a necessity

Product innovation will blur category standards within FF beverages

Cross-industry competition becomes more significant in 2017

CATEGORY DATA

Fortified/Functional Packaged Food in Slovakia

HEADLINES

PROSPECTS

Rising demand for dietary supplements limits growth

Growth drivers and innovation help boost sales in 2017

Innovation to fuel growth

COMPETITIVE LANDSCAPE

Healthier snacking and product innovation drives sales

Product labelling to play an increasingly important role over forecast period

Good prospects for supplement positioned products

CATEGORY DATA

Free From in Slovakia

HEADLINES

PROSPECTS

Sales driven by stronger marketing support and product innovation

Free from meat products benefit from long tradition and product innovation

Strong growth potential

COMPETITIVE LANDSCAPE

Growing competition from milk alternatives

Private label products gaining popularity in 2017