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Health and Wellness in Ukraine

February 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Better For You Beverages
  • Better For You Packaged Food
  • Fortified/Functional Beverages
  • Fortified/Functional Packaged Food
  • Free From
  • Naturally Healthy Beverages
  • Naturally Healthy Packaged Food
  • Organic Beverages
  • Organic Packaged Food

If you're in the Health and Wellness industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Health and Wellness in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Health and Wellness in Ukraine?
  • What are the key health and wellness concerns driving sales in Health and Wellness?
  • Is Health and Wellness a dynamic niche or mainstream concern in Ukraine?
  • Which are the leading brands in Health and Wellness in Ukraine?
  • How are products distributed in Health and Wellness in Ukraine?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Health and Wellness in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in Ukraine

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fallout weakens demand for reduced sugar carbonates
Ukrainians continue to show little interest in reduced caffeine beverages
Coca-Cola and PepsiCo remain the clear leaders

RECOVERY AND OPPORTUNITIES

Robust recovery projected from 2021
Reduced sugar soft drinks will continue to dominate BFY beverages
Demand for reduced caffeine beverages set to remain negligible

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Demand for FF energy drinks underpins resilient performance of FF beverages
Increased health-consciousness boosts consumption of FF sports drinks
FF fruit/vegetable juice and FF bottled water hardest hit by COVID-19 disruption

RECOVERY AND OPPORTUNITIES

Heightened budget-consciousness likely to temper recovery
Rising health awareness in Ukraine bodes well for FF beverages
FF sports drinks set to show the fastest development

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Economic shock of COVID-19 curbs demand for NH bottled water
NH fruit/vegetable juice worst affected by heightened budget-consciousness
Pandemic-related health concerns boost NH tea consumption

RECOVERY AND OPPORTUNITIES

Enduring price-sensitivity expected to constrain expansion of NH beverages
NH bottled water set to remain the largest and most dynamic category
Rising health awareness will fuel investment in innovation and marketing activities

CATEGORY DATA

Table 33 Sales of NH Beverages by Category: Value 2015-2020 Table 34 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 36 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 37 Distribution of NH Beverages by Format: % Value 2015-2020 Table 38 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Manufacturers in several categories broaden their reduced sugar offers
PepsiCo introduces Lay’s Oven Baked Potato Chips with 50% Less Fat
Olkom expands its BFY spreads portfolio with four new products

RECOVERY AND OPPORTUNITIES

Flavour innovation will remain a key trend in reduced fat mayonnaise
Renewed focus on immunity may temper demand for reduced fat sour milk products
Heart health concerns should strengthen interest in BFY reduced salt packaged food

CATEGORY DATA

Table 40 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 41 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 42 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 43 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 44 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 45 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 46 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Free from gluten products become more widely available in dessert mixes
Free from lactose dairy products continue to gain popularity
Local producers strengthen their presence in free from dairy milk alternatives

RECOVERY AND OPPORTUNITIES

Free from meat substitutes poised to benefit from recent entry of two global brands
More dried pasta brands expected to introduce free from gluten products
Rapid expansion of free from lactose dairy set to continue

CATEGORY DATA

Table 47 Sales of Free From by Category: Value 2015-2020 Table 48 Sales of Free From by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Free From: % Value 2016-2020 Table 50 LBN Brand Shares of Free From: % Value 2017-2020 Table 51 Distribution of Free From by Format: % Value 2015-2020 Table 52 Forecast Sales of Free From by Category: Value 2020-2025 Table 53 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in Ukraine

KEY DATA FINDINGS

2020 IMPACT

FF claims central to revamp of Vodny Mir brand
FF brand Fuchips gains ground in savoury snacks
COVID-19 prompts Kernel Group to change TV advertisement for Schedry Dar

RECOVERY AND OPPORTUNITIES

Launch of more FF yoghurt and sour milk products with probiotics expected
FF breakfast cereals set to benefit from rising demand for fortified granola products
Fortification will remain a key competitive strategy for Danone’s Alpro brand

CATEGORY DATA

Table 54 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 55 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 57 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 58 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 59 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 60 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 61 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 62 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 63 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 64 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 65 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in Ukraine

KEY DATA FINDINGS

2020 IMPACT

NH jam brand Veres taps into heath concerns surrounding COVID-19
Sugar confectionery brands seek to win back consumers with NH claims
Several new products enter NH fruit snacks

RECOVERY AND OPPORTUNITIES

Demand for granola products will continue to drive expansion of NH cereal bars
Increased budget-consciousness will create opportunities for cheaper NH products
Stronger demand for NH honey expected to be a lasting legacy of the pandemic

CATEGORY DATA

Table 68 Sales of NH Packaged Food by Category: Value 2015-2020 Table 69 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 71 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 72 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 73 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Dairy producer Organic Milk expands into organic cheese category
Store-based and online distribution of organic products continues to improve
More international brands enter organic chocolate confectionery

RECOVERY AND OPPORTUNITIES

Organic packaged food set to remain a relatively minor category in Ukraine
More staples producers expected to add organic variants to their ranges
Organic baby food well placed to weather economic fallout of COVID-19

CATEGORY DATA

Table 75 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 76 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 77 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 78 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 79 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 80 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 81 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025

Organic Beverages in Ukraine

KEY DATA FINDINGS

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Health and Wellness research and analysis database.

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