Healthy Living

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Strategy Briefing

Strategy Briefing

Evolution of Ayurveda in India and Beyond

Nov 2019

Ayurveda in India has evolved from a traditional system of medicine to scientifically backed and modern beauty formulations. The use of Ayurvedic herbs, which traditionally focused on inner wellbeing, gradually expanded to skin and hair care regimes....

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Strategy Briefing

Strategy Briefing

The Evolution of Beauty: From Green to Clean to Conscious

Nov 2019

The beauty industry is evolving through a spectrum of change from a “green” to “clean” to “conscious” positioning. With varying principles, these three pillars of market evolution reflect the ongoing challenges and shifting goalposts for beauty ...

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Strategy Briefing

Strategy Briefing

Competitor Strategies in Alcoholic Drinks

Nov 2019

Beer, wine and spirits each require different approaches to growth due to the variations in production, distribution and consumption. Premiumisation remains a strategic priority actress alcoholic drinks categories as volume growth opportunities ...

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Strategy Briefing

Strategy Briefing

Blurring Lines in Alcoholic and Non-Alcoholic Drinks

Sep 2019

There is a growing overlap between alcoholic, soft and hot drinks as consumer priorities shift. A sense of “experience”, achieved through settings or stories, is increasingly prioritised over rigid adherence to categories. Declining alcohol ...

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Strategy Briefing

Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

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Strategy Briefing

Strategy Briefing

Alcoholic Drinks and Cannabis: One More Headache or a Hangover Remedy?

Apr 2019

The tectonic shifts created by the budding cannabis industry could radically reshape the geography of recreation and health, provide alternative pathways to relaxation and disrupt intoxication rituals. This briefing examines what product offerings, ...

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Strategy Briefing

Strategy Briefing

Beer in Eastern Europe

Apr 2019

The beer market in Eastern Europe has been negatively affected by the political and economic instability in its key markets of Russia and Ukraine. Beer volumes in the region declined throughout the review period, mainly due to the fall in mid-priced ...

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Strategy Briefing

Strategy Briefing

Megatrends in Latin America Retailing

May 2018

As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how ...

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Megatrends

Megatrends

Healthy Living: Home As Health Hub

Mar 2018

Healthy habits in the home form an intrinsic part of the preventative health movement and the holistic view towards health-aligned lifestyles. Consumers’ recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, ...

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Strategy Briefing

Strategy Briefing

How Will the Healthy Living Megatrend Impact the Appliances Industry?

Dec 2017

Growing income, increasing health awareness and pollution are the critical intrinsic and extrinsic factors underpinning the impact of the healthy living megatrend on consumer appliances. To address respiratory, diet and skin healthcare, new features ...

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Megatrends

Megatrends

Healthy Living: The New Face of Healthy Ageing

Dec 2017

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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Megatrends

Megatrends

Healthy Living

Aug 2017

Advancements in technology are increasing the possibility of living longer and more prosperous lives, as well as most pertinently, providing people with the means to autonomously manage their own wellbeing. Thus, healthy living today extends to a ...

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