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Megatrends
Healthy Living: Home As Health Hub
Mar 2018
US$1,325
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Healthy habits in the home form an intrinsic part of the preventative health movement and the holistic view towards health-aligned lifestyles. Consumers’ recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, indoor pollution and bacteria exposure are creating new business propositions to address such priorities. Pressures from external stressors and extreme digitalisation are bringing renewed focus on achieving balance in the home as a form of escapism.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Healthy living in the home: Home as sanctuary
Healthy habits in the home form an intrinsic part of the healthy living movement, further reinforced by increased preoccupation with ‘clean living’ and ‘clean sleeping’ as means to achieving a more balanced and secure environment in the space of our homes.
Healthy kitchen frenzy: The kitchen as an essential step towards a healthier life style
The shift towards preventative health and healthier nutrition habits entails a closer look at cooking practices and more wholesome ingredients, as well as food storage, which preserves essential nutrients. Smarter technology,alongside reinvention of traditional concepts serve as an enabler.
Hygiene boost: Eliminating the baddies in the home
Increasing awareness of health detriments associated with certain allergens and indoor pollution is creating commercial opportunities around skin health benefits and air purifying solutions. Laundry and cleaning habits look to eliminate bacteria, but not at the expense of skin and general health.
At home therapy: Mental wellbeing in the home
Heightened pressures from external life stressors and extreme digitalization are bringing a renewed focus on cocooning and securing a state of mental wellbeing in the home. A host of sleep-supporting propositions and products that enhance home ambience and balance are on the innovation front line.
High-tech vs. back to basics:A key balancing act
While technology, digitalisation and extreme efficacy are becoming key aspects to product development, at its core healthy living reinforces the importance of simplicity, transparency and a ‘back-to-basics’ approach, the balance of which should be key when building a viable proposition, both in terms of price point and positioning.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Megatrend analysis at Euromonitor International
Megatrend analysis
Healthy Living is one of our eight focus megatrends
Key findings: home as health hub
Home As Health Hub
A healthier home as part of a wide health-orientated lifestyle choice
The home as sanctuary: shifting consumer values
Clean living: the pursuit of a simple, clutter-free and healthy home
“Clean” sleeping: a new commercial proposition
High allergy prevalence/awareness: reinforced focus on prevention
Healthy nutrition: a new tactic to weight management
Home as Health Hub splits into three trend dimensions
Home As Health Hub: Healthy Kitchen Frenzy
Healthy Kitchen Frenzy: key trends
Smarter k itchens are set to make healthy cooking easier
Health-conscious urban consumers embrace “grow-your-own” trend
Mortier Pilon
Vorwerk
Click and Grow
Food storage and preservation go beyond simple solutions
LG InstaView Door-in-Door
Prepd Pack
Home As Health Hub: Hygiene Boost
Hygiene Boost: key trends
A clean home for a safe, healthy and secure environment
Hygienic laundry not at the expense of skin health
SC Johnson & Son
Tesco
Lysol
Seeking empowerment in the fight against air pollution
Sensio Air
Hisense Pearl Series
Home As Health Hub: At-Home Therapy
At-Home T herapy: key trends
Peace of mind: mental wellbeing at home
AromaCare
Neom Organics
Sleep health: snoozing to better health
Eight
Somnox
Conclusion
Home as health hub: expanding the business opportunity
Leverage the power of megatrends to shape your strategy today
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Coronavirus Pandemic to Rewrite the Future of Businesses | Jul 2020
- COVID-19 Survey: 2020, A Year in Review | Jan 2021
- Ethical Living | Aug 2017
- Ethical Living in Australia | Jun 2020
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- From Sustainability to Purpose: Digitalisation Shapes the Future of Business with Purpose | Aug 2020
- From Sustainability to Purpose: New Values Driving Purpose-led Innovation | Jul 2020
- From Sustainability to Purpose: Refocus on the Planet | Mar 2021
- Healthy Living | Aug 2017
- Healthy Living in Australia | Nov 2020
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Hometainment: Building the Post-Covid Experiential Home | Feb 2021
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Innovation and the “New Core”: What to Expect in 2021 | Mar 2021
- Megatrends in Action 2020: Healthy Living | Dec 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Breathing New Life to Retail in Australia | Jun 2020
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce | Aug 2020
- The Coronavirus Era: “Hometainment” and the New Experiential Consumer | Jun 2020
- The Coronavirus Era: “The New Normal” - What is here to Stay? | Jun 2020
- The Coronavirus Era: From Sustainability to Purpose | Jun 2020
- The Coronavirus Era: How Consumers Shop | Sep 2020
- The Coronavirus Era: Innovation and the New Core | Jun 2020
- The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer | Sep 2020
- The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal | Nov 2020
- The Coronavirus Era: The “New Normal” and Generational Shifts | Nov 2020
- The Coronavirus Era: The Future of Where and How Consumers Shop | Mar 2021
- The Coronavirus Era: Wellness Redefined | Jun 2020
- The Coronavirus Era: Where and How Consumers Shop | Jun 2020
- The Coronavirus Era: Where Consumers Shop | Sep 2020
- The Future of the Middle Class | Feb 2020
- The Impact of Coronavirus on Megatrends | Jun 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
- Wellness Redefined: Back to Basics and Reassessing Value | Aug 2020
- Wellness Redefined: Exploring the Case for Emotional Wellbeing | Oct 2020
- Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology | Feb 2021
Complete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Coronavirus Pandemic to Rewrite the Future of Businesses | Jul 2020
- COVID-19 Survey: 2020, A Year in Review | Jan 2021
- Ethical Living | Aug 2017
- Ethical Living in Australia | Jun 2020
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- From Sustainability to Purpose: Digitalisation Shapes the Future of Business with Purpose | Aug 2020
- From Sustainability to Purpose: New Values Driving Purpose-led Innovation | Jul 2020
- From Sustainability to Purpose: Refocus on the Planet | Mar 2021
- Healthy Living | Aug 2017
- Healthy Living in Australia | Nov 2020
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Hometainment: Building the Post-Covid Experiential Home | Feb 2021
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Innovation and the “New Core”: What to Expect in 2021 | Mar 2021
- Megatrends in Action 2020: Healthy Living | Dec 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Breathing New Life to Retail in Australia | Jun 2020
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce | Aug 2020
- The Coronavirus Era: “Hometainment” and the New Experiential Consumer | Jun 2020
- The Coronavirus Era: “The New Normal” - What is here to Stay? | Jun 2020
- The Coronavirus Era: From Sustainability to Purpose | Jun 2020
- The Coronavirus Era: How Consumers Shop | Sep 2020
- The Coronavirus Era: Innovation and the New Core | Jun 2020
- The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer | Sep 2020
- The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal | Nov 2020
- The Coronavirus Era: The “New Normal” and Generational Shifts | Nov 2020
- The Coronavirus Era: The Future of Where and How Consumers Shop | Mar 2021
- The Coronavirus Era: Wellness Redefined | Jun 2020
- The Coronavirus Era: Where and How Consumers Shop | Jun 2020
- The Coronavirus Era: Where Consumers Shop | Sep 2020
- The Future of the Middle Class | Feb 2020
- The Impact of Coronavirus on Megatrends | Jun 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
- Wellness Redefined: Back to Basics and Reassessing Value | Aug 2020
- Wellness Redefined: Exploring the Case for Emotional Wellbeing | Oct 2020
- Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology | Feb 2021