Healthy Living: Home As Health Hub

Healthy living in the home: Home as sanctuary

Healthy habits in the home form an intrinsic part of the healthy living movement, further reinforced by increased preoccupation with ‘clean living’ and ‘clean sleeping’ as means to achieving a more balanced and secure environment in the space of our homes.

Healthy kitchen frenzy: The kitchen as an essential step towards a healthier life style

The shift towards preventative health and healthier nutrition habits entails a closer look at cooking practices and more wholesome ingredients, as well as food storage, which preserves essential nutrients. Smarter technology,alongside reinvention of traditional concepts serve as an enabler.

Hygiene boost: Eliminating the baddies in the home

Increasing awareness of health detriments associated with certain allergens and indoor pollution is creating commercial opportunities around skin health benefits and air purifying solutions. Laundry and cleaning habits look to eliminate bacteria, but not at the expense of skin and general health.

At home therapy: Mental wellbeing in the home

Heightened pressures from external life stressors and extreme digitalization are bringing a renewed focus on cocooning and securing a state of mental wellbeing in the home. A host of sleep-supporting propositions and products that enhance home ambience and balance are on the innovation front line.

High-tech vs. back to basics:A key balancing act

While technology, digitalisation and extreme efficacy are becoming key aspects to product development, at its core healthy living reinforces the importance of simplicity, transparency and a ‘back-to-basics’ approach, the balance of which should be key when building a viable proposition, both in terms of price point and positioning.