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Megatrends
Healthy Living: Home As Health Hub
45 pages, Mar 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Healthy habits in the home form an intrinsic part of the preventative health movement and the holistic view towards health-aligned lifestyles. Consumers’ recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, indoor pollution and bacteria exposure are creating new business propositions to address such priorities. Pressures from external stressors and extreme digitalisation are bringing renewed focus on achieving balance in the home as a form of escapism.
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Overview
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Healthy living in the home: Home as sanctuary
Healthy habits in the home form an intrinsic part of the healthy living movement, further reinforced by increased preoccupation with ‘clean living’ and ‘clean sleeping’ as means to achieving a more balanced and secure environment in the space of our homes.
Healthy kitchen frenzy: The kitchen as an essential step towards a healthier life style
The shift towards preventative health and healthier nutrition habits entails a closer look at cooking practices and more wholesome ingredients, as well as food storage, which preserves essential nutrients. Smarter technology,alongside reinvention of traditional concepts serve as an enabler.
Hygiene boost: Eliminating the baddies in the home
Increasing awareness of health detriments associated with certain allergens and indoor pollution is creating commercial opportunities around skin health benefits and air purifying solutions. Laundry and cleaning habits look to eliminate bacteria, but not at the expense of skin and general health.
At home therapy: Mental wellbeing in the home
Heightened pressures from external life stressors and extreme digitalization are bringing a renewed focus on cocooning and securing a state of mental wellbeing in the home. A host of sleep-supporting propositions and products that enhance home ambience and balance are on the innovation front line.
High-tech vs. back to basics:A key balancing act
While technology, digitalisation and extreme efficacy are becoming key aspects to product development, at its core healthy living reinforces the importance of simplicity, transparency and a ‘back-to-basics’ approach, the balance of which should be key when building a viable proposition, both in terms of price point and positioning.
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Request more informationTable of Contents
Introduction
Megatrend analysis at Euromonitor International
Megatrend analysis
Healthy Living is one of our eight focus megatrends
Key findings: home as health hub
Home As Health Hub
A healthier home as part of a wide health-orientated lifestyle choice
The home as sanctuary: shifting consumer values
Clean living: the pursuit of a simple, clutter-free and healthy home
“Clean” sleeping: a new commercial proposition
High allergy prevalence/awareness: reinforced focus on prevention
Healthy nutrition: a new tactic to weight management
Home as Health Hub splits into three trend dimensions
Home As Health Hub: Healthy Kitchen Frenzy
Healthy Kitchen Frenzy: key trends
Smarter k itchens are set to make healthy cooking easier
Health-conscious urban consumers embrace “grow-your-own” trend
Mortier Pilon
Vorwerk
Click and Grow
Food storage and preservation go beyond simple solutions
LG InstaView Door-in-Door
Prepd Pack
Home As Health Hub: Hygiene Boost
Hygiene Boost: key trends
A clean home for a safe, healthy and secure environment
Hygienic laundry not at the expense of skin health
SC Johnson & Son
Tesco
Lysol
Seeking empowerment in the fight against air pollution
Sensio Air
Hisense Pearl Series
Home As Health Hub: At-Home Therapy
At-Home T herapy: key trends
Peace of mind: mental wellbeing at home
AromaCare
Neom Organics
Sleep health: snoozing to better health
Eight
Somnox
Conclusion
Home as health hub: expanding the business opportunity
Leverage the power of megatrends to shape your strategy today
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Connected Consumers | Aug 2017
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Ethical Consumer: Mindful Consumerism | Dec 2017
- Ethical Living | Aug 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More: Digital Toolkit | Mar 2018
- Healthy Living | Aug 2017
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Middle Class Retreat | Aug 2017
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Oct 2017
- Premiumisation | Aug 2017
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shopping Reinvented | Aug 2017
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
Complete Catalogue
Megatrends
- Connected Consumers | Aug 2017
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Ethical Consumer: Mindful Consumerism | Dec 2017
- Ethical Living | Aug 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More: Digital Toolkit | Mar 2018
- Healthy Living | Aug 2017
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- Middle Class Retreat | Aug 2017
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Oct 2017
- Premiumisation | Aug 2017
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shopping Reinvented | Aug 2017
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017