The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
As concerns over nutritional balance, mental wellbeing and physical health continue to rise amidst the coronavirus (COVID-19) pandemic, healthy living has come to the forefront of Australian consumers' priorities. This megatrend report explores the three pillars of healthy living (prevention, nutrition and lifestyle) in the Australian context, with case studies for each key trend dimension also highlighting the implications of the pandemic.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Consumers’ approach towards healthy living is magnified - prevention, nutrition and lifestyle pillars move to the next level, as consumers seek to optimise their health on all fronts in the face of the pandemic. COVID-19 will encourage long-term shifts in consumer behaviour with preventative health at its core.
When consumers think about healthy living, exercising and good nutrition sit at the core of what a healthy life looks like. As technology advances and humans live longer, the definition of healthy living has now expanded to include factors beyond physical wellbeing.
Activities such as exercising and taking vitamins are seen as an antidote to diseases or chronic illnesses, but as interest in healthy lifestyles takes off due to the pandemic, all aspects of health optimisation are at the forefront of consumers’ minds, especially mental health.
Consumers are increasingly moving away from a one-size-fits-all approach to health, tailoring their health optimisation strategies according to their specific lifestyles and needs.
As time spent indoors and at home increases, consumer awareness of clean living and its far-reaching impact on health and happiness has grown. More consumers are relying on technology for health optimisation and businesses are well-positioned to innovate on this front.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.