Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21

Healthy Living in Latin America: Evolving Consumer and Business Landscape

June 2018

Facing one of the most significant obesity crises and highest urbanisation rates globally, Latin America is yet to fully embrace the healthy living concept, both in terms of business manifestations and consumer lifestyle shifts. An extreme disparity across the income spectrum means health-oriented propositions, beyond the basics, are outside the reach of many. With rising awareness and accessibility enabled by digitalisation, income growth and strong governmental backing, prospects for healthy n

USD 1,325
Request More Information

Facing one of the most significant obesity crises and highest urbanisation rates globally, Latin America is yet to fully embrace the healthy living concept, both in terms of business manifestations and consumer lifestyle shifts. An extreme disparity across the income spectrum means health-oriented propositions, beyond the basics, are outside the reach of many. With rising awareness and accessibility enabled by digitalisation, income growth and strong governmental backing, prospects for healthy living.

Introduction

Megatrend analysis at Euromonitor International
Megatrend analysis
Healthy Living is one of our eight focus megatrends
Key findings: healthy living in Latin America

Introduction to Healthy Living in Latin America

Latin America is one of the most urbanised regions in the world
Higher household incomes likely to drive dietary changes
High obesity levels drives healthy living initiatives
Rise in potential for combining health and technology
Strong demand for natural and local provenance

Healthy living in action

Healthy living in Latin America: three key trend dimensions

Healthy Living in Action: Nutritional Balance

Nutritional balance
Government’s push for better food regulations and labelling
Chile, one of the strictest countries in terms of food labelling
H-E-B Select Ingredients: retailers follow healthy labelling trend
Manufacturers offer healthy snacking and on-the-go products
Mãe Terra: organic snacks for the foodservice channel
Local sourcing aspect and local provenance key for the region
Naturex lab: supplying international players with local appeal

Healthy Living in Action: Health as Lifestyle

Lifestyle: key trends
Latin Americans are leading more active lifestyles
Lululemon Mexico City: a platform for the wellness community
Reebok creates pop-up gyms at bus stops

Healthy Living in Action:Health as Lifestyle

Group classes expensive, but gradually gaining popularity
RockCycle Argentina: indoor cycling revolution comes to LATAM
Siclo , Mexico: next level indoor cycling
More Latin Americans are choosing home-cooked food
Cheftime : enhancing the home cooking experience
Eataly: blended retail formats coming to Latin America

Healthy Living in Action: Preventative health

Preventative health: key trends
Preventative weight management starting to gain traction
Instafit : Netflix-style on-demand video workouts
Digital health tracking picks up
IMSS Digital: time-saving app for booking doctor appointments
Urban living: focus on anti-pollution and stress-relieving benefits
Cia. Da Barba: urban detox for men

Conclusions

Healthy Living in Latin America: maximising business opprortunities
Leverage the power of megatrends to shape your strategy today
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page