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Megatrends

Healthy Living: The New Face of Healthy Ageing

Dec 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, such as working and caring for children; all of which require optimum physical and cognitive form. Supporting consumers to optimize their healthy years requires intuitive products and sensitive marketing to engage the young, the old and the ageless.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Healthy ageing: Transforming challenges into opportunities

The pursuit of healthier lifestyles is transforming stereotypes about ageing across all demographics. Recognition of prevention throughout all life stages is paramount. Through a holistic approach, inclusive of lifestyle, physical form, internal balance and nutrition, companies can transform challenges into opportunities.

Perceptions of and approach to prevention distinct across the young, the old and the ‘ageless’

Encouraging preventative measures among the young is critical, if only to satisfy an increasingly sought-after ‘health’ status. While specific solutions are an appropriate proposition for the more sceptical older generations, addressing needs with strongly backed-up claims should be key for the ageagnostic ‘ageless’ generation.

Nutritional habits: Thinking beyond the bare necessities

While perceptions of nutrition as the key important factor for health is most universal among all ages, a closer assessment of formats, packaging, positioning and credibility among various ingestible solutions is required.

Physical form: Balancing of preferences, needs and cultures

Aligning healthy ageing concepts around physical fitness and form, should promote early adoption and status for the young, further encouragement and dedicated product positioning for the elderly, and focus on community values and specific needs for the ‘ageless’.

Lifestyle routines: Old habits die hard

The adoption of new habits and the reversal of engrained routines require a focus seamless health-intrinsic lifestyle products and technology or socially enabled solutions and services that support a health-oriented mind-set.

Internal balance: Mind over matter

Acknowledgement of the importance of brain and mental health to ageing is creating opportunities across a variety of sectors, including supplements, fortified foods, community services and sleep-related products.

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Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Healthy Living is one of our eight focus megatrends

Key findings

Introduction to Healthy Ageing

Healthy ageing: what?

Quality of life, not just quantity

Healthy ageing: why ?

Deferred life milestones require sustained ability and mobility

Healthy ageing: where ?

Developing cities at the heart of the ageing conversation

Healthy ageing: who?

Healthy ageing in the young: prevention awareness

The young: encouraging preparation for the reality of a longer life

Healthy ageing in the old: encouraging prevention

The old: old habits die hard

Healthy ageing in the ageless: inherent prevention

The ageless: debunking the notion of chronological age

Framework for healthy ageing

Healthy Ageing in Action: Nutritional Habits

Nutritional habits: thinking beyond the bare necessities

Perfecting the balance in food fortification

BetterYou : sublingual and transdermal vitamin delivery systems

Totox : better than Botox

Fortified Food Coatings: supporting the intake of daily nutrients

RXBAR: legibility and credibility

Healthy Ageing in Action: Physical Form

Physical form: balancing of preferences, needs and perceptions

Diverse short-term motivations, one long-term goal

Clif Bar: employee benefits for an active workforce

Black Box VR: immersive Virtual Reality Gym and Fitness Experience

Ambrosia: young blood, better blood?

Pola Orbis : getting to the root of the wrinkle

The Ageless Café: a beacon of holistic healthy ageing

Healthy Ageing in Action: Lifestyle Routines

Lifestyle routines: old habits die hard

Building on awareness and support to shift engrained habits

Nia: “not into aging” skin care

Mundo Prateado : solutions that facilitate everyday lives of the elderly

Be My Eyes: sharing economy volunteer-led virtual assistance

Lumosity : preventive gamification

Healthy Ageing in Action: Internal Balance

Internal balance: mind over matter

Breaking down stress stereotypes

Moon Juice: story-telling enchantment

Simba : reinventing sleep as a lifestyle choice for the young

The Freebird Club: adventure and discovery for the over 50s

Libeeration : relieving symptoms in menopausal women

Neuroon : the sleep mask of the future

Conclusion

Healthy Ageing: expanding the business opportunity

Leverage the power of megatrends to shape your strategy today

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Megatrends

Healthy Living: The New Face of Healthy Ageing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Healthy ageing: Transforming challenges into opportunities

Perceptions of and approach to prevention distinct across the young, the old and the ‘ageless’

Nutritional habits: Thinking beyond the bare necessities

Physical form: Balancing of preferences, needs and cultures

Lifestyle routines: Old habits die hard

Internal balance: Mind over matter

Want to find out more about this report?

Table of Contents

Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Healthy Living is one of our eight focus megatrends

Key findings

Introduction to Healthy Ageing

Healthy ageing: what?

Quality of life, not just quantity

Healthy ageing: why ?

Deferred life milestones require sustained ability and mobility

Healthy ageing: where ?

Developing cities at the heart of the ageing conversation

Healthy ageing: who?

Healthy ageing in the young: prevention awareness

The young: encouraging preparation for the reality of a longer life

Healthy ageing in the old: encouraging prevention

The old: old habits die hard

Healthy ageing in the ageless: inherent prevention

The ageless: debunking the notion of chronological age

Framework for healthy ageing

Healthy Ageing in Action: Nutritional Habits

Nutritional habits: thinking beyond the bare necessities

Perfecting the balance in food fortification

BetterYou : sublingual and transdermal vitamin delivery systems

Totox : better than Botox

Fortified Food Coatings: supporting the intake of daily nutrients

RXBAR: legibility and credibility

Healthy Ageing in Action: Physical Form

Physical form: balancing of preferences, needs and perceptions

Diverse short-term motivations, one long-term goal

Clif Bar: employee benefits for an active workforce

Black Box VR: immersive Virtual Reality Gym and Fitness Experience

Ambrosia: young blood, better blood?

Pola Orbis : getting to the root of the wrinkle

The Ageless Café: a beacon of holistic healthy ageing

Healthy Ageing in Action: Lifestyle Routines

Lifestyle routines: old habits die hard

Building on awareness and support to shift engrained habits

Nia: “not into aging” skin care

Mundo Prateado : solutions that facilitate everyday lives of the elderly

Be My Eyes: sharing economy volunteer-led virtual assistance

Lumosity : preventive gamification

Healthy Ageing in Action: Internal Balance

Internal balance: mind over matter

Breaking down stress stereotypes

Moon Juice: story-telling enchantment

Simba : reinventing sleep as a lifestyle choice for the young

The Freebird Club: adventure and discovery for the over 50s

Libeeration : relieving symptoms in menopausal women

Neuroon : the sleep mask of the future

Conclusion

Healthy Ageing: expanding the business opportunity

Leverage the power of megatrends to shape your strategy today

Why buy this report?

Want to find out more about this report?

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