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Megatrends

Healthy Living

Aug 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Advancements in technology are increasing the possibility of living longer and more prosperous lives, as well as most pertinently, providing people with the means to autonomously manage their own wellbeing. Thus, healthy living today extends to a more holistic sense of a person and encompasses mental, physical, spiritual, emotional and environmental measures. The more of these attributes that a brand can reflect and connect to, the stronger it will be.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

A HOLISTIC VIEW OF WELLNESS AND HEALTH

Perceptions of healthy living are shifting beyond just physical health to represent a much more holistic view, where food, exercise, mental well being, and broader lifestyle issues are seen as a whole entity.

TECHNOLOGY AND DIGITAL ACTIVATION AS ACCELERATORS

Technology is at the forefront of this behavioural shift, with devices, digital platforms and science evolution facilitating health tracking, diagnosis, general health awareness and personalised prevention concepts, which support the newly-forming self-care model and approach by consumers today.

HEALTH AS A LIFESTYLE CHOICE: FROM TREATMENT TO PREVENTION

In pursuit of a more preventative approach to staying healthy, consumers are opting for more conscious nutritional alternatives, indulging in products with added functional benefits, and showing willingness to adopt and pay for products and services that support those wellbeing initiatives, both inside and outside their homes.

TRANSPARENCY AND SIMPLICITY REINFORCE A BACK-TO-BASICS APPROACH

Building credibility around fully substantiated ‘healthy’ credentials will remain a challenge. Projecting simplicity and transparency as part of a brand image will add further relevance and trust in an environment that is seeing rising interest in natural healing propositions, traditional herbal remedies, and naturally healthy ingredient alternatives.

OBJECTIFYING STATUS AND SELF EXPRESSION THROUGH A HEALTHY IMAGE

The community element to wellness is becoming more pronounced, with healthy lifestyles viewed as successful and highly aspirational. Wellbeing is now a key component of projecting a better and improved personal image, which many are keen to broadcast among others. Buying into a product/service that represents a healthier personal ‘brand’ will become the new status symbol.

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About the Megatrends Series

Our new Megatrends report series highlights the eight most influential megatrends to watch for both 2017.

Euromonitor International’s global research teams continually monitor the consumer, industry and economic trends shaping world markets.

Our expertise, combined the latest techniques in re-examining the tens of millions of data points in our Passport database, allows us to be uniquely positioned to provide a holistic approach to common drivers that have the power to transform and disrupt entire categories in the next five years.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

This industry report originates from Passport, for more information click here.

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Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Healthy Living is one of our eight focus megatrends

Key findings on Healthy Living

Definition of Healthy Living broadens

Challenges and opportunities

What is Driving the Trend?

Five core drivers are shaping Healthy Living

Shifting economic power: Emerging markets embryonic

Population change: S atisfying the quest for a longer life

Technology: Health education and health management evolving

Population change: Rise of chronic disease incidence

Population change: Obesity key driver of preventative health

Environmental shifts and pressures: A precursor of health concerns

Changing values: Health becoming a core lifestyle choice

Healthy Living in Action

Healthy Living splits into three trend dimensions

Healthy Living: Key trends

Self education: Driving shift from treatment to prevention

GoForward, Inc: Design your health

Dettol: A pledge to sanitation education

Hayati: Government-backed management of chronic conditions

Personalisation: Encouragement to nurture individual needs

La Roche Posay: Real-time wearables

Ixcela: Science-rooted dietary supplements

Habit: Grocery list built on biology

Back to basics: trust in the traditional and transparent

LOLI beauty: Kitchen cupboard beauty with authority

Alchemlife: Expanding A yurveda from India to the world

Jiaduobao: Ready-to-drink tea inspired by ancient roots

Free From & Clean Label: Less is best

Yoplait kids: Parental concerns in the USA drive clean label

Starbucks skinny latte: Lactose-free, no added sugar, fair trade

Phrooti: low sugar fruity drink without artificial sweeteners

Functional Fuel: targeted functionality is the key to wellbeing

Coca-Cola Plus: supporting health in a geing Japanese population

Waitrose: Naturally functional veggie yoghurts

Coca-Cola: Betting on naturally healthy aloe vera beverages

Mindful indulgence: Health without sacrifice

RECHOC: Chocolate with physiological benefits

Farmer’s Fridge: Reimagining the vending machine

Beesket: Bespoke juice bar experience

Domesticating tech: Facilitating a healthy home

Hurom: Slow and steady wins the race

Peloton cycle: Making solitary fitness sociable

Fitbit: Rewarding gamers through NBA 2K17 collaboration

Status symbol: Gyms becoming the new social clubs

ClassPass: A statement of commitment

adidas: democratising a thleticism

Well Within: building a health-conscious community experience

Mental wellbeing: consumers taking more control of their wellbeing

EVEN Hotels: IHG’s answer to travel stress

Philosophy wellbeing workshop: Mindful retail

Sensorwake Olfactory Alarm Clock: Enhance your sleep

Healthy Living: Key market learnings

Conclusion

Healthy Living in brief

Healthy Living: what to focus on

Leverage the power of megatrends to shape your strategy today

Why buy this report?

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Megatrends

Megatrends

Healthy Living

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

A HOLISTIC VIEW OF WELLNESS AND HEALTH

TECHNOLOGY AND DIGITAL ACTIVATION AS ACCELERATORS

HEALTH AS A LIFESTYLE CHOICE: FROM TREATMENT TO PREVENTION

TRANSPARENCY AND SIMPLICITY REINFORCE A BACK-TO-BASICS APPROACH

OBJECTIFYING STATUS AND SELF EXPRESSION THROUGH A HEALTHY IMAGE

Want to find out more about this report?

Table of Contents

Introduction

Megatrend analysis at Euromonitor International

Megatrend framework

Healthy Living is one of our eight focus megatrends

Key findings on Healthy Living

Definition of Healthy Living broadens

Challenges and opportunities

What is Driving the Trend?

Five core drivers are shaping Healthy Living

Shifting economic power: Emerging markets embryonic

Population change: S atisfying the quest for a longer life

Technology: Health education and health management evolving

Population change: Rise of chronic disease incidence

Population change: Obesity key driver of preventative health

Environmental shifts and pressures: A precursor of health concerns

Changing values: Health becoming a core lifestyle choice

Healthy Living in Action

Healthy Living splits into three trend dimensions

Healthy Living: Key trends

Self education: Driving shift from treatment to prevention

GoForward, Inc: Design your health

Dettol: A pledge to sanitation education

Hayati: Government-backed management of chronic conditions

Personalisation: Encouragement to nurture individual needs

La Roche Posay: Real-time wearables

Ixcela: Science-rooted dietary supplements

Habit: Grocery list built on biology

Back to basics: trust in the traditional and transparent

LOLI beauty: Kitchen cupboard beauty with authority

Alchemlife: Expanding A yurveda from India to the world

Jiaduobao: Ready-to-drink tea inspired by ancient roots

Free From & Clean Label: Less is best

Yoplait kids: Parental concerns in the USA drive clean label

Starbucks skinny latte: Lactose-free, no added sugar, fair trade

Phrooti: low sugar fruity drink without artificial sweeteners

Functional Fuel: targeted functionality is the key to wellbeing

Coca-Cola Plus: supporting health in a geing Japanese population

Waitrose: Naturally functional veggie yoghurts

Coca-Cola: Betting on naturally healthy aloe vera beverages

Mindful indulgence: Health without sacrifice

RECHOC: Chocolate with physiological benefits

Farmer’s Fridge: Reimagining the vending machine

Beesket: Bespoke juice bar experience

Domesticating tech: Facilitating a healthy home

Hurom: Slow and steady wins the race

Peloton cycle: Making solitary fitness sociable

Fitbit: Rewarding gamers through NBA 2K17 collaboration

Status symbol: Gyms becoming the new social clubs

ClassPass: A statement of commitment

adidas: democratising a thleticism

Well Within: building a health-conscious community experience

Mental wellbeing: consumers taking more control of their wellbeing

EVEN Hotels: IHG’s answer to travel stress

Philosophy wellbeing workshop: Mindful retail

Sensorwake Olfactory Alarm Clock: Enhance your sleep

Healthy Living: Key market learnings

Conclusion

Healthy Living in brief

Healthy Living: what to focus on

Leverage the power of megatrends to shape your strategy today

Why buy this report?

Want to find out more about this report?

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