Healthy Living

A HOLISTIC VIEW OF WELLNESS AND HEALTH

Perceptions of healthy living are shifting beyond just physical health to represent a much more holistic view, where food, exercise, mental well being, and broader lifestyle issues are seen as a whole entity.

TECHNOLOGY AND DIGITAL ACTIVATION AS ACCELERATORS

Technology is at the forefront of this behavioural shift, with devices, digital platforms and science evolution facilitating health tracking, diagnosis, general health awareness and personalised prevention concepts, which support the newly-forming self-care model and approach by consumers today.

HEALTH AS A LIFESTYLE CHOICE: FROM TREATMENT TO PREVENTION

In pursuit of a more preventative approach to staying healthy, consumers are opting for more conscious nutritional alternatives, indulging in products with added functional benefits, and showing willingness to adopt and pay for products and services that support those wellbeing initiatives, both inside and outside their homes.

TRANSPARENCY AND SIMPLICITY REINFORCE A BACK-TO-BASICS APPROACH

Building credibility around fully substantiated ‘healthy’ credentials will remain a challenge. Projecting simplicity and transparency as part of a brand image will add further relevance and trust in an environment that is seeing rising interest in natural healing propositions, traditional herbal remedies, and naturally healthy ingredient alternatives.

OBJECTIFYING STATUS AND SELF EXPRESSION THROUGH A HEALTHY IMAGE

The community element to wellness is becoming more pronounced, with healthy lifestyles viewed as successful and highly aspirational. Wellbeing is now a key component of projecting a better and improved personal image, which many are keen to broadcast among others. Buying into a product/service that represents a healthier personal ‘brand’ will become the new status symbol.

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About the Megatrends Series

Our new Megatrends report series highlights the eight most influential megatrends to watch for both 2017. 

Euromonitor International’s global research teams continually monitor the consumer, industry and economic trends shaping world markets.

Our expertise, combined the latest techniques in re-examining the tens of millions of data points in our Passport database, allows us to be uniquely positioned to provide a holistic approach to common drivers that have the power to transform and disrupt entire categories in the next five years. 

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This industry report originates from Passport, for more information click here.