Healthy Pets, Happy Owners: Health and Wellness Product Development in Pet Care

introduction

Scope

Introduction

Key findings

Health and wellness increasingly popular in pet food

Wellbeing

Mattress maker jumps the species barrier

Big Brother is watching (and playing) with you

Keep calm and carry on

Ageing pets provide new opportunities

The quantified pet

Podgy pets help Colgate-Palmolive halt slide in market share

Internet retailing creates a niche for smaller brands

Mars targets rivals on price in UK therapeutic dog and cat food

Blue Buffalo takes an atypical approach to the therapeutic segment

Dutch rabbit food market does not appear ripe for premiumisation

Naturally Healthy

US consumers increasingly interested in all-natural cat litter

Dog food finds a niche in Slovakia by stressing “digestibility”

Belgian retailers bet on feline love of olives

Real fruit for dogs and cats

Chilled pet food brand seeks to jump the pond

Organic pet food a bridge too far for most Greek consumers

Grain-free dog food targets booming Bulgarian market

Limited distribution hampers Russian “human grade” offering

Less is more for Nestlé?

Can a premium dog shampoo cut it in private label-loving Austria?

Can a natural anti-flea spray handle the Mediterranean climate?

Keep calm and carry on wiping

Humanisation

Pet food and skin care with a human angle in South Korea

Bone broth for joint health

Can the subscription model work in pet food?

Mars targets Japan’s growing population of senior cats

Local Ethical and Sustainable

High standards come with a high price tag

Marketing a country, not just a pet food

Are US consumers ready for insects in their pet treats?

Outlook

Pet care growth set to maintain momentum

Internet opens wide vistas for niche health and wellness brands

Owners will seek to alleviate pet obesity in greater numbers

Alternative protein sources set to proliferate

Conclusions

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