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Company Profile

Heinz Co, HJ in Packaged Food

Dec 2013

US$570

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Heinz was acquired in 2013 by 3G Capital and Berkshire Hathaway in a US$28 billion deal. The company will receive significantly greater resources to expand its presence in emerging markets where it has for some time seen its fortunes lie. Its most recent acquisitions have been in Brazil and China and emerging market growth has for a number of years offset lacklustre performance in Western Europe and North America.

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Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Heinz Co, HJ delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Heinz Co, HJ, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heinz Co, HJ.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Heinz Co, HJ provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Introduction

Scope

Strategic E valuation

Heinz becomes target for acquisition

Strategic Evaluation

Emerging markets drive Heinz growth

Ketchup and sauces growth driven by emerging markets

Poor results for Heinz in first reporting period post acquisition

SWOT: Heinz Co, HJ

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Emerging market growth drives moves in rankings

Heinz growth fades in 2013

M&A activity helps to drive consolidation in packaged food

M arket Assessment

Heinz to see modest growth in mature regional markets

Market Assessment

Heinz continues to rely on sauces, dressings and condiments

Sauces, Dressings and Condiments

Heinz gains from emerging market share growth

Heinz faces competition from other categories

Heinz should consider launching international products in the US

Heinz works to expand presence for its soy based sauces

Coniexpress distribution network pays dividends in Brazil

Baby Food

China to overwhelmingly dominate baby food

Rapid consolidation of Chinese baby milk formula

Heinz should launch premium baby food products

Canned/Preserved Food

China may not be a good fit despite strong growth

Heinz’s Brazilian presence post Coniexpress

Good prospects for Heinz in UK canned/preserved food

Frozen Processed Food

China to lead in frozen processed food

Heinz becomes choosier in frozen processed food

Brand Strategy

Top Heinz brands in 2013

Heinz focuses on top 15 brands

Keeping the Heinz brand fresh

Operations

Heinz shifts towards emerging markets

Recommendations

Leverage new stronger base in emerging markets

Why buy this report?

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Megatrends

Company Profile

Heinz Co, HJ in Packaged Food

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Heinz Co, HJ provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Strategic E valuation

Heinz becomes target for acquisition

Strategic Evaluation

Emerging markets drive Heinz growth

Ketchup and sauces growth driven by emerging markets

Poor results for Heinz in first reporting period post acquisition

SWOT: Heinz Co, HJ

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Emerging market growth drives moves in rankings

Heinz growth fades in 2013

M&A activity helps to drive consolidation in packaged food

M arket Assessment

Heinz to see modest growth in mature regional markets

Market Assessment

Heinz continues to rely on sauces, dressings and condiments

Sauces, Dressings and Condiments

Heinz gains from emerging market share growth

Heinz faces competition from other categories

Heinz should consider launching international products in the US

Heinz works to expand presence for its soy based sauces

Coniexpress distribution network pays dividends in Brazil

Baby Food

China to overwhelmingly dominate baby food

Rapid consolidation of Chinese baby milk formula

Heinz should launch premium baby food products

Canned/Preserved Food

China may not be a good fit despite strong growth

Heinz’s Brazilian presence post Coniexpress

Good prospects for Heinz in UK canned/preserved food

Frozen Processed Food

China to lead in frozen processed food

Heinz becomes choosier in frozen processed food

Brand Strategy

Top Heinz brands in 2013

Heinz focuses on top 15 brands

Keeping the Heinz brand fresh

Operations

Heinz shifts towards emerging markets

Recommendations

Leverage new stronger base in emerging markets

Why buy this report?

Want to find out more about this report?

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