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Company Profile
Heinz Co, HJ in Packaged Food
Dec 2013
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Heinz was acquired in 2013 by 3G Capital and Berkshire Hathaway in a US$28 billion deal. The company will receive significantly greater resources to expand its presence in emerging markets where it has for some time seen its fortunes lie. Its most recent acquisitions have been in Brazil and China and emerging market growth has for a number of years offset lacklustre performance in Western Europe and North America.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Heinz Co, HJ delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.
Company and market share data provide a detailed look at the financial position of Heinz Co, HJ, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heinz Co, HJ.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Heinz Co, HJ provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic E valuation
Heinz becomes target for acquisition
Strategic Evaluation
Emerging markets drive Heinz growth
Ketchup and sauces growth driven by emerging markets
Poor results for Heinz in first reporting period post acquisition
SWOT: Heinz Co, HJ
Key strategic challenges and objectives
Competitive Positioning
Emerging market presence boosts top players
Emerging market growth drives moves in rankings
Heinz growth fades in 2013
M&A activity helps to drive consolidation in packaged food
M arket Assessment
Heinz to see modest growth in mature regional markets
Market Assessment
Heinz continues to rely on sauces, dressings and condiments
Sauces, Dressings and Condiments
Heinz gains from emerging market share growth
Heinz faces competition from other categories
Heinz should consider launching international products in the US
Heinz works to expand presence for its soy based sauces
Coniexpress distribution network pays dividends in Brazil
Baby Food
China to overwhelmingly dominate baby food
Rapid consolidation of Chinese baby milk formula
Heinz should launch premium baby food products
Canned/Preserved Food
China may not be a good fit despite strong growth
Heinz’s Brazilian presence post Coniexpress
Good prospects for Heinz in UK canned/preserved food
Frozen Processed Food
China to lead in frozen processed food
Heinz becomes choosier in frozen processed food
Brand Strategy
Top Heinz brands in 2013
Heinz focuses on top 15 brands
Keeping the Heinz brand fresh
Operations
Heinz shifts towards emerging markets
Recommendations
Leverage new stronger base in emerging markets
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Mar 2020
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- ConAgra Brands Inc in Packaged Food | Mar 2020
- Danone, Groupe in Packaged Food | Jan 2020
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero & Related Parties in Packaged Food | Jan 2020
- Ferrero and Related Parties in Packaged Food | Jun 2019
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- General Mills Inc in Packaged food | Apr 2020
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
- Grupo Gloria SA in Packaged Food | Jan 2020
- Haribo GmbH & Co KG in Packaged Food | Jan 2020
- Hershey Co, The in Packaged Food | Feb 2016
- Hershey Company, The in Packaged Food | Feb 2017
- Hillshire Brands Co in Packaged Food | Jan 2013
- Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food | Jan 2020
- Kellogg Co in Packaged Food | Jan 2020
- Kraft Foods Group, Inc in Packaged Food | Jan 2014
- Kraft Foods Inc in Packaged Food | Nov 2011
- Kraft Heinz Co in Packaged Food | Mar 2020
- Lactalis Groupe in Packaged Food | Jan 2020
- Lotte Group in Packaged Food | Oct 2012
- Mars Inc in Packaged Food | Feb 2020
- Mead Johnson Nutrition Co in Packaged Food | Mar 2016
- Meiji Holdings Co Ltd in Packaged Food | Dec 2013
- Mondelez International Inc in Packaged Food | Jan 2020
- Nestlé SA in Packaged Food | Dec 2019
- Nestlé SA in Packaged Food: Baby Food and Dairy | Apr 2016
- Nestlé SA in Packaged Food: Business Priorities | Feb 2017
- Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments | Apr 2016
- Obyedinennye Konditery UK OOO in Packaged Food | Apr 2019
- Orkla Group in Packaged Food | Mar 2019
- Parmalat Group in Packaged Food | Nov 2010
- PepsiCo in Packaged Food | Jul 2019
- PepsiCo Inc in Packaged Food | Mar 2017
- Perfetti Van Melle Group in Packaged Food | Feb 2020
- Royal FrieslandCampina NV in Packaged Food | Jul 2017
- Sara Lee Corp in Packaged Food | Nov 2011
- Sodiaal SA in Packaged Food | Mar 2012
- Tiger Brands Ltd in Packaged Food | Mar 2014
- Tyson Foods Inc in Packaged Food | Mar 2020
- Unilever Group in Packaged Food | Mar 2020
- WH Group in Packaged Food | Jan 2020
- Wilmar International Ltd in Packaged Food | Mar 2020
- Yildiz Holdings AS in Packaged Food | Dec 2015