Henkel AG & C0 KGaA In Beauty And Personal Care

December 2021

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product portfolio across the entire Beauty and Personal Care spectrum. To ensure future growth, Henkel is therefore working at expanding its product portfolio focusing on other hair care categories as well as skin care, while targeting faster-growing markets and reaching new consumer segments through its new clean beauty offer and digital campaigns.

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Overview:

Euromonitor International's report on Henkel AG & Co KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Henkel AG & Co KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Henkel AG & Co KGaA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Henkel AG & Co KGaA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance
Henkel’s global footprint
Company overview
Growth decomposition

Exposure to Future Growth

Impact of COVID-19 on Henkel (1)
Impact of COVID-19 on Henkel (2)
Exposure to growth
Henkel remains outside the top 10 players worldwide

Competitive Positioning

While Henkel‘s sales grow, its market share remains stagnant
Key categories and markets
Key brands
Innovation as a growth driver for Henkel
Reshaping the portfolio to tackle the '20s
Sustainability through environment-friendly packaging
Improving path to purchase: more digital and direct-to-consumer (D2C)

Hair Care

Hair care sales by region
Top countries by category
Projected hair care sales

Bath and Shower

Bath and shower sales by region
Top countries by category
Projected bath and shower sales

Key Findings

Key findings

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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