Herbalife Ltd in Consumer Health

Company Profile

About This Report

Dec 2016

Herbalife is the world’s leading direct seller in consumer health, with products in weight management and wellbeing, vitamins and dietary supplements, and sports nutrition. Despite recent scrutiny regarding the company’s business model, Herbalife is poised to continue growth. Yet, overreliance on weight management and wellbeing poses a challenge as the company faces increasing competition, while it has not managed to increase its market share in the VDS industry and improve its branding.

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Herbalife Ltd in Consumer Health

Euromonitor International's report on Herbalife Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Herbalife Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Herbalife Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Herbalife Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Key company facts

Strategic evaluation

Herbalife: Consumer health structure
Herbalife’s history summary 2013-2016
Herbalife Federal Trade Commission settlement impact
Distributors will be rewarded for sales, not recruiting
SWOT: Herbalife Ltd
Key opportunities and challenges

Competitive Positioning

Herbalife growth relative to the industry
Herbalife takes sixth in consumer health
Herbalife’s expanding presence
Herbalife’s development in key consumer health categories

Market Assessment

Herbalife: The global weight management and wellbeing leader
Meal replacement
US: Herbalife’s toughest competition
China: New weight management and wellbeing leader

Geographic and Category Opportunities

Vitamins and dietary s upplements b y c ategory
Vitamins and dietary supplements by region
Weight management and wellbeing
Western Europe: Moving beyond weight management

Brand Strategy

Herbalife’s brand identity
Herbalife24 and CR7Drive extension
Herbalife’s world record and sports positioning


Development and innovation


Herbalife Ltd: Opportunities and challenges


Data parameters and report definitions
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