Herbalife Nutrition Ltd

Company Profile

About This Report

Jan 2019

A year later after the FTC settlement, the company announced a successful implementation of its new structure and growing net sales in 2018. Asia accounts for 44% of the company’s global sales in 2018, with China its largest market and a key pillar for future growth. By changing its name to Herbalife Nutrition Ltd, the company responds to global health and wellness trends such us consumers shifting from treatment to prevention, healthy eating, and regular exercise.

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Herbalife Nutrition Ltd

Euromonitor International's report on Herbalife Nutrition Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Sports Nutrition market and the global economy.

Company and market share data provide a detailed look at the financial position of Herbalife Nutrition Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Herbalife Nutrition Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Herbalife Nutrition Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sports Nutrition research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Key findings
Companies at a glance
Global footprint
Company overview
Sales revamp one year after the FTC settlement
The new positioning beyond the new name
China, pillar of future growth

Competitive Positioning

Herbalife is the largest direct seller in consumer health
Weight management is fundamental to Herbalife Nutrition’s leadership
Meal replacement supports company leadership
Company strategy reinforces Herbalife Nutrition as a brand
Being a direct seller in the internet era
Regulations create a challenging environment

Category Review

Meal replacement positioning challenged by new trends
Dietary supplements to bring growth for Herbalife Nutrition
Sports nutrition albeit small for Herbalife, offers potential to grow


Sales prospects for Herbalife Nutrition Ltd


Competitor Analytics tool
Market Overlap
Overlap Matrices