Herbal/Traditional Products in Austria

October 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Herbal/Traditional Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Herbal/Traditional Products in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Herbal/Traditional Products in Austria?
  • Which are the leading brands in Herbal/Traditional Products in Austria?
  • How are products distributed in Herbal/Traditional Products in Austria?
  • How has the regulatory and operating environment for Herbal/Traditional Products changed in Austria?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Herbal/Traditional Products in Austria - Category analysis

KEY DATA FINDINGS

Mixed results owing to pandemic influence
Bad PR for Iberogast
More consumers favouring standard remedies amid COVID-19
Sales to pick up and restrengthen as consumer concerns ease
Prevention trend may both hinder and boost category
Low barriers to entry and high growth potential will fragment sales further
Table 1 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

Consumer Health in Austria - Industry Overview

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 8 Life Expectancy at Birth 2016-2021
Table 9 Sales of Consumer Health by Category: Value 2016-2021
Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021

DISCLAIMER

DEFINITIONS

Summary 2 Research Sources
The following categories and subcategories are included:

Herbal/Traditional Products

  • Herbal/Traditional Topical Analgesics
  • Herbal/Traditional Sleep Aids
  • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
  • Herbal/Traditional Digestive Remedies
  • Herbal/Traditional Dermatologicals
  • Herbal/Traditional Paediatric Dietary Supplements
  • Herbal/Traditional Dietary Supplements
  • Herbal/Traditional Tonics

Herbal/Traditional Products

Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Herbal/Traditional Products research and analysis database.

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