Herbal/traditional products are popular in Belarus, as Belarusians are generally health conscious and prefer natural remedies to pharmaceuticals. This has been amplified by COVID-19, as consumers are seeking health and wellbeing remedies which will help keep them fit and strong, with boosted immune systems.
The main challenge to herbal/traditional products in Belarus is the fact that urban consumers typically seek the medicines which are the most effective and fast-acting, to ensure the shortest time of sickness possible. Paid sick leave is difficult to obtain in many workplaces in the country, so many younger consumers are focused on getting better as quickly as possible so they can return to work and not lose too much money.
Borisovskiy Zavod Meditsinkikh Preparatov OAO holds a small lead in company terms in herbal/traditional products in Belarus is 2021. However, this is based purely on the strength of the player’s entire portfolio, rather than the fact it tops any of the categories.
Certain herbal/traditional products continue to see opportunities for growth, particularly herbal/traditional cough, cold and allergy (hay fever) remedies and herbal sleep aids, with sales driven by COVID-19-heightened factors. It is expected that the virus will remain in global circulation for some time and consumers will continue to be more health conscious, about both keeping safe and healthy and also about what they put in their bodies, from food to medicines.
As seen in sports nutrition, herbal/traditional products could also benefit from image modernisation. It is noted that the core consumer audience for herbal/traditional products is a more elderly and urban population, and this limits growth.
As seen in other categories, pricing is also an important factor in herbal/traditional products. Essentially, this category is a complementary area of medicine and directly competes with pharmaceuticals which are typically faster acting and more effective.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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