While there is an overarching trend towards natural products in Germany, herbal/traditional products is set to continue to record a subdued performance in 2021 due to the polarising impact of the pandemic on various products in this category. While herbal/traditional sleep aids, dermatologicals, tonics and herbal/traditional topical analgesics are predicted to see further demand, herbal/traditional cough, cold and allergy (hay fever) remedies and digestive remedies will continue to be negatively impacted by the strong home seclusion trend over the first half of the year.
Herbal/traditional sleep aids is set to retain its dynamic performance in 2021, witnessing further strong demand due to ongoing anxiety linked to the pandemic. A growing focus on natural and holistic lifestyles is driving up demand for herbal medicine, including sleep aids which are perceived to be more natural and safer.
Germans are paying greater attention to their state of health, supporting a more preventive approach to their wellbeing. A focus on staying healthy is driving increasing demand for natural products, whether in packaged food, leading to the democratisation of organic products, as well as a preference for natural products within consumer health.
With value sales of consumer health (at constant 2021 prices) expected to fully recover over the early part of the forecast period, herbal/traditional products is set to experience positive development. Most products, including cough, cold, allergy (hay fever) remedies, topical analgesics and sleep aids are expected to record more dynamic performances compared to OTC counterparts.
Herbal/traditional products was already a fairly fragmented competitive landscape in Germany over the review period, not only due to the large variety of products available but also because of the large growth potential attracting various players. Leading players have established reputations and enjoy wide distribution networks including Procter & Gamble with Wick, CFP Brands with Ricola, and MCM Klosterfrau Vertriebsgesellschaft with Melissengeist.
With sufficient evidence proving the efficacy and effectiveness of herbal/traditional ingredients, players are likely to increasingly adopting these elements as part of their new product development strategies. Rather than solely using herbal/traditional ingredients, non-herbal/traditional ingredients are often added into the mix to create combination products that would appeal to the modern consumer.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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