There is widespread access through chemists/pharmacies and markets in Russia to the raw materials used in many herbal/traditional products in. This is significantly impeding the development of industrially produced OTC herbal/traditional products in Russia.
Herbal/traditional dietary supplements remains the largest and most dynamic category within herbal/traditional products, with the category driven by new launches and a greater focus on preventative health. For example, in February 2020, Evalar ZAO launched a new form of its popular laxative Fitolax, marmalade berries, which is based on rhubarb root, a component with a gentle laxative effect.
Herbal/traditional products remains highly fragmented in 2021, with Mondelez Rus OOO retaining the lead thanks to the popularity of its Halls brand. The relatively strong performance of the company, and leading position of Halls, is underpinned by high brand awareness amongst Russians, a wide product portfolio with various flavours and well-developed retail distribution.
Herbal/traditional products is expected to continue being impacted by the preference of effective pharmaceutical substances over natural products. Russians tend to value pharmacological preparations with chemical elements higher than natural ones due to their perceived faster results and greater efficacy.
Herbal/traditional digestive remedies is expected to continue seeing steady growth over the forecast period in current value terms. Most consumers still prefer to use standard digestive remedies due to their perceived greater efficacy, but there are still seen to be opportunities for herbal/traditional alternatives, especially when it comes to laxatives.
Herbal/traditional dietary supplements is expected to remain by far the largest and most dynamic category within herbal/traditional products over the forecast period. These products are mainly represented in combination dietary supplements and are likely to benefit from Russia’s increasingly health conscious society.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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