With wellness top-of-mind following a year of fear and anxiety over health, consumers are demonstrating a growing preference for natural and traditional solutions. While medicated OTC products once dominated the US consumer health industry, increases in drug-free product offerings and education over their benefits have brought natural alternatives to the mainstream.
With growing demand for OTC solutions coinciding with a movement towards herbal/traditional remedies, players in this space are taking advantage of heightened interest in their products. Zarbee’s, the leader in paediatric cough and cold remedies, expanded its Naturals line-up with its Black Elderberry Syrup.
New consumer habits and stressors formed as a result of home seclusion have led to disrupted sleep schedules for Americans across the country. With more consumers seeking solutions to address their restlessness and sleep problems, melatonin has emerged as an immensely popular ingredient.
With CBD emerging as a popular ingredient in the beauty and wellness space, players are looking for avenues to introduce CBD into the pain relief market. Whilst anticipation has been building over the last few years, the lack of consumer education, consumer confidence and FDA approval has left the future of topical CBDs unclear.
The accelerated interest in wellness as a result of COVID-19 provides opportunities for herbal/traditional brands to increase their shares within the broader consumer health industry. Natural and drug-free remedies are benefiting from the notion that they do not lead to undesired side-effects and overall support a holistic view of health.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page