Herbal/Traditional Products in Vietnam

September 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Herbal/Traditional Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Herbal/Traditional Products in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Herbal/Traditional Products in Vietnam?
  • Which are the leading brands in Herbal/Traditional Products in Vietnam?
  • How are products distributed in Herbal/Traditional Products in Vietnam?
  • How has the regulatory and operating environment for Herbal/Traditional Products changed in Vietnam?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Herbal/Traditional Products in Vietnam - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Herbal/traditional products continue to garner attention during the ongoing pandemic in 2021
Herbal/traditional products category remains highly fragmented while distribution is mainly characterised by health and beauty specialist retailers
Herbal/traditional cough, cold and allergy (hay fever) remedies records the fastest value growth in 2021

PROSPECTS AND OPPORTUNITIES

Market maturity limits the growth rate of herbal/traditional products in consumer health
Herbal/traditional dietary supplements retains highest share of sales over the forecast period
Players consider developing standard products

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products by Category: Value 2016-2021 Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021 Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021 Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026 Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
COVID-19 pandemic lifts demand for vitamin and dietary supplements, analgesics and cough remedies
International players characterise the consumer health market in 2021
Chemists/pharmacies remains a significant channel for consumer health, while e-commerce achieves strong growth
Consumer health achieves healthy growth over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 8 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2016-2021 Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 13 Distribution of Consumer Health by Format: % Value 2016-2021 Table 14 Distribution of Consumer Health by Format and Category: % Value 2021 Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Herbal/Traditional Products research and analysis database.

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