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Company Profile
Hermès International SCA in Luxury Goods
Mar 2016
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Hermès is the acme of luxury for most aspirational consumers, with its iconic Birkin bags selling for as much as US$200,000. The company’s old-fashioned business model, with in-house production still largely based in France and a cautious approach to retail, has helped preserve exclusivity. It is increasing its focus on the US, as markets in Asia Pacific soften, but its super-wealthy consumer base is less vulnerable to this, and the company continues to strongly outperform the market.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Hermès International SCA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.
Company and market share data provide a detailed look at the financial position of Hermès International SCA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hermès International SCA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Hermès International SCA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Hermès continues to enjoy strong growth
Hermès remains desirable
Regional growth helped by retail overhaul
Latest available data
SWOT: Hermès International SCA
Key strategic challenges and objectives
Competitive Positioning
Hermès sails clear above global market
Market characterised by concentration
Market Assessment
Apparel grows in importance for the company
Hermès protecting low profile
US to offer rising opportunity
Hermès’s cautious approach keeps focus on competency
Designer apparel (Ready-to-wear)
Hermès grows share in designer apparel (ready-to-wear)
Designer Apparel (Ready-to-wear)
Hermès seeks to raise men’s awareness
Strategy for growth in luxury menswear
Hermès increases women’s focus with new appointment
Luxury Leather Goods
Luxury bags are core Hermès products
Hermès rides above economic cycles
Hermès strong heritage gives leverage
Luxury Jewellery and Timepieces
Jewellery does better than timepieces for Hermès
Hermès under-exploited in luxury timepieces
Super Premium Beauty and Personal Care
Hermès relies on reputation to drive fragrance sales
Brand Strategy
Hermès’s heritage informs brand strategy
Operations
Self production key part of Hermès branding
Manufacturing remains based in France
Retail strategy also supports branding
Recommendations
Protection of exclusivity is key to Hermès going forward
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
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- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011
Complete Catalogue
Company Reports
- Bulgari SpA in Luxury Goods | Jan 2011
- Burberry Group Plc in Luxury Goods | Jul 2018
- Coach Inc in Luxury Goods | Mar 2015
- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Moncler SpA in Luxury Goods | Jun 2014
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011