Hershey remains caught in two minds – one the one hand, it is reliant on its North American confectionery segment for the vast majority of sales; one the other, it wants to broaden its snacking portfolio to include healthy snacks, and wants to push into rapidly growing confectionery markets such as China and Brazil. In this sense, Hershey continues to make all the right noises with regards to devising a winning strategy for growth. However, it is the execution that is currently falling short.
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Euromonitor International's report on Hershey Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Hershey Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hershey Co, The.
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