Hershey continues to pursue an idiosyncratic strategy, looking to slowly move up the value chain within chocolate, whilst diversifying its range of snack products to include high-protein snacks and snack bars. It will seek to expand its “new snacks” range further in the short to mid-term, particularly via acquisitions. As ever, the company can do more abroad, particularly in Western Europe and China.
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Euromonitor International's report on Hershey Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Hershey Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hershey Co, The.
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