Hertz Corp, The in Travel

Company Profile

About This Report

Jan 2016

Hertz remains ranked second in the global car rental market. However, 2014 was marked by operational troubles that led to a review of the company results between 2011 to 2014, and the replacement of Hertz’s CEO. With a completed financial restatement in 2015, Hertz is now focusing on the separation of its equipment rental business in 2016. In addition, Hertz has implemented a fleet renewal strategy and introduced cost reduction initiatives to optimise costs and increase operating efficiencies.

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Hertz Corp, The in Travel

Euromonitor International's report on Hertz Corp, The delivers a detailed strategic analysis of the company's business, examining its performance in the Car Rental market and the global economy.

Company and market share data provide a detailed look at the financial position of Hertz Corp, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hertz Corp, The.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hertz Corp, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Car Rental research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Key company facts
Brand portfolio
Financial assessment
Hertz completes financial restatement
SWOT: Hertz Corp, The
Key strategic objectives and challenges

Competitive Positioning

Hertz underperforms global industry
Global ranking
Brand competitive landscape
Regional performance

geographic and category opportunities

Hertz sells stake in Chinese leading rental company
Fleet upgrade and reduction of expansion strategy
Affordable, fast and convenient
Value added using technology

Brand Strategy

Brand strategy at a glance
New CEO to lead marketing strategy
Mobile first approach
Real time solutions


Smart mobility


Expansion measures