Hertz remains ranked second in the global car rental market. However, 2014 was marked by operational troubles that led to a review of the company results between 2011 to 2014, and the replacement of Hertz’s CEO. With a completed financial restatement in 2015, Hertz is now focusing on the separation of its equipment rental business in 2016. In addition, Hertz has implemented a fleet renewal strategy and introduced cost reduction initiatives to optimise costs and increase operating efficiencies.
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