Hewlett-Packard Development Co LP in Consumer Electronics

Company Profile

About This Report

Dec 2014

In October 2014, Hewlett-Packard Development Co LP announced plans to split into two entities. This is a profile of HP Inc, which encompasses the company’s computers and printers previously under the Printing and Personal Systems Group. The split is intended to make both companies smaller and better able to adjust to the rapidly changing market. This profile examines the prospects and challenges the new company will face in the global computer market as well as opportunities in smartphones.

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Hewlett-Packard Development Co LP in Consumer Electronics

Euromonitor International's report on Hewlett-Packard Development Co LP delivers a detailed strategic analysis of the company's business, examining its performance in the Computers and Peripherals market and the global economy.

Company and market share data provide a detailed look at the financial position of Hewlett-Packard Development Co LP, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hewlett-Packard Development Co LP.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hewlett-Packard Development Co LP provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Computers and Peripherals research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Financial assessment
SWOT: HP Inc
Key strategic objectives and challenges

Competitive Positioning

HP Inc in desktops and laptops
HP Inc in printers and monitors

Market Assessment

Changing computer use scenarios
Diverging replacement cycles in computers
Laptops holding their value against tablets
Tablet growth hampered by smartphones
Multi-computer ownership to peak in 2015-2016
A growing global audience makes room for desktops
Peripherals adversely affected by tablets and cloud computing

Category Opportunities

Focus on Windows tablets and hybrids
Desktops to remain an important part of the product mix
Smartphones need to be part of the product mix

Brand Strategy

Overview of HP Inc brands

Operations

Splitting off from Hewlett-Packard Development Co LP

Recommendations

Major changes need to happen quickly

Report Definitions

Data parameters and definitions