High-Tech Innovation and Emerging Market Focus Fuel Growth in Colour Cosmetics

Strategy Briefing

About This Report

Dec 2011

Post recession, even the mature cosmetics markets of the developed world have seen a return to growth. However, the pace could at best be described as modest, with product innovation proving a very stimulus. The position is different in Latin America, which, growing over four times faster than developed markets, leads growth across the emerging regions. Here, rising incomes and cultural change are facilitating make-up use by more (usually younger) women, as well as greater frequency of use.

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High-Tech Innovation and Emerging Market Focus Fuel Growth in Colour Cosmetics

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

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Introduction

Scope
Key findings

Colour Cosmetics Market Overview

Looking good as spending re-establishes itself
Colour cosmetics slower growing but holding steady

Colour Cosmetics Total Market

Colour cosmetics misses the premium movement

Category Analysis

Foundation/concealer continues to lead the market
Foundation for all but nails are growing fast
Multifunctional foundation f uels s ales
Mascara dominates eye make-up sales
Mascara gets a technological boost
Is there a real lipstick effect?
Gloss loses its shine as lipstick does more
Nail polish defies recession

Regional Analysis

Latin America powers ahead despite the recession
BRIC countries offer growth opportunities
Growth will be hard to find in Western Europe
Premium sales to drive UK market
Lipstick and mascara outsell foundation in Eastern Europe for now
Russia comes back with a flourish
North America returns to cosmetics in 2010 as economy improves
North America shows DIY salon treatments are here to stay
Japan leads Asia-Pacific but it is no longer a growth engine
India offers an exciting growth story
Latin America doubles spend per capita
Brazil leads global growth
Rising female employment drives cosmetics spending in Brazil
Changing cultural views boost colour cosmetics in Iran

Price and Positioning

P roduct launches in the mass segment boost growth
Companies look to emerging markets
Mass-market gain is premium segment loss
Asia-Pacific sees some premium growth but not so in Latin America
Mass brands benefiting from growth in emerging regions
Budget beauty thrives hitting department store sales
Western Europe sees private label benefit from budget beauty
Direct selling is a winner for colour cosmetics
Strategic acquisitions to capitalise on market trends
Case study: Acquisitions help Coty develop strategic coverage

Industry Trends

Demanding more: C osmetics that are time-saving and lasting
High tech developments improve performance
Colour cosmetics follow skin care towards anti-ageing
Natural colour cosmetics move towards mainstream
Technology drives change in consumer interaction

Future Prospects

No change in the placing as foundation/concealer leads growth
Developing regions continue to show promise
Growth spots few and far between
Recommendations

Report Definitions

Definitions
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