Hillshire Brands Co in Packaged Food

Company Profile

About This Report

Jan 2013

Hillshire Brands is the result of a spin-off by Sara Lee to create two independent publically traded companies. Hillshire Brands is a “meat-centric” packaged food player, which focuses on its key brands Jimmy Dean and Hillshire Farm. It also maintained its Sara Lee brand in the frozen processed food category in a number of markets. The company remains very US focused with only a marginal presence in emerging markets.

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Hillshire Brands Co in Packaged Food

Euromonitor International's report on Hillshire Brands Co delivers a detailed strategic analysis of the company's business, examining its performance in the Chilled processed food market and the global economy.

Company and market share data provide a detailed look at the financial position of Hillshire Brands Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hillshire Brands Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hillshire Brands Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Chilled processed food research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Sara Lee completes split in 2012 to create Hillshire Brands
Hillshire Brands re-organises its reporting structure
Hillshire Brands reports positive momentum in Q1 2013
SWOT: Hillshire Brands Co
Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players
Top 10 shaken up by restructuring among leading players
North American packaged food deals continue post crisis

Market Assessment

Hillshire presence dominated by North America
Chilled processed food dominates Hillshire sales

Chilled Processed Food

Hillshire continues to focus on breakfast segment with Jimmy Dean
Look to premium segment in chilled processed meat
Mexican market should be prioritised by Hillshire
Other opportunities present in Latin America

Frozen Processed Food

Frozen food presence led by desserts and bakery
Hillshire maintains US frozen dessert presence
Develop Sara Lee range to add value

Brand Strategy

Protein brands come to the fore
Hillshire Farm looks to segmentation to add value
Jimmy Dean promotes “protein” breakfasts


Hillshire takes first step of its new corporate life


Further product innovation required