Hisense Group in Consumer Appliances

December 2022

Hisense Group has maintained sales since the pandemic's peak due to pent-up demand for big appliances. Even though inflation is rising very quickly, the company will keep making appliances for consumers at reasonable prices, as there is significant demand globally, and economies of scale will protect it from the worst effects of inflation. Hisense Group’s joint ventures and M&As will assist the company in maintaining its current foothold in Asia Pacific, as well as in expanding globally.

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This report comes in PPT.


Euromonitor International's report on Hisense Group delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Hisense Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hisense Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Hisense Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Hisense’s global footprint
Company overview
Growth decomposition
Exposure to growth
Establishing a foothold in uncharted regions in order to expand service capabilities
Hisense’s sports marketing strategy aims to raise its profile
Hisense Group sales by region
Key categories and markets
Relative performance
Competitor overlap
Hisense has been making inroads into the market with its large home appliances
Hisense Group vs competing brands
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

See All of Our Definitions

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