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Hitachi Ltd in Home and Garden

September 2012

Hitachi has been constrained by its reluctance to move overseas in search of more dynamic growth. The company remains overly reliant on the Japanese market. However, it has begun to make in-roads into markets such as China, Russia and India. Other global players however are also pursuing these markets, which will make new products and marketing crucial if Hitachi intends to compete at the global level.

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Euromonitor International's report on Hitachi Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Home and Garden market and the global economy. Company and market share data provide a detailed look at the financial position of Hitachi Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hitachi Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Hitachi Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home and Garden research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report


Strategic Evaluation

Diverse Japanese player
Weakness in mature markets
SWOT: Hitachi Ltd
Hitachi to face challenges in mature markets

Competitive Positioning

Hitachi falls down global rankings

Market Assessment

Negative outlook in Japanese power tools may impact Hitachi

Category and Geographic Opportunities

US market to lead global growth in power tools
Japanese incentive scheme boosts energy-efficient power tools
Japanese consumers lured to private label
Limited presence and new product development hurts sales
Brands gain over private label as consumers return to brands
Consider entering gardening equipment in US market
Ageing population in Japan highlights need for ergonomic design
Hitachi makes gains in Russian market
Long-term opportunity for Hitachi in India
China to cool but remain dynamic over forecast period
Foreign brands lead in Turkish power tools…
…while Turkish consumers take to DIY

Brand Strategy

Hitachi pursues single brand strategy


Hitachi top five markets by value sales
Hitachi presence by market and growth prospects
Hitachi vertical integration and automation


Growth in the face of a weak market

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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