Fourth largest player in the global apparel and footwear market, H&M is hit hard by forced store closures around the world, following the COVID-19 outbreak. The crisis further accelerates the Group’s digital shift, and its store rationalisation. It is now banking on the integration of its online and physical retail business, moving from a linear supply chain to tech-enabled RFID- linked circular value chain, and reinforcing its sustainable positioning to adapt to the post-Coronavirus realities.
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Euromonitor International's report on H&M Hennes & Mauritz AB delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of H&M Hennes & Mauritz AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of H&M Hennes & Mauritz AB.
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