H&M Hennes & Mauritz AB in Retailing

September 2019

H&M Hennes & Mauritz AB (H&M) remains a global giant. The change in emphasis to online and the efforts to cut markdowns has curtailed its store opening programme in 2019. After a difficult three years, the giant is showing signs of going in the right direction with inventory shrunk and sustainable growth.

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Euromonitor International's report on H&M Hennes & Mauritz AB delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of H&M Hennes & Mauritz AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of H&M Hennes & Mauritz AB.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of H&M Hennes & Mauritz AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Executive summary

State of Play

Top companies at a glance
H&M Hennes & Mauritz AB´s global footprint
Company overview
Growth decomposition

Exposure to Future Growth

Exposure to growth
Projected rankings

Competitive Positioning

R elative performance
Competitive environment in Western Europe
Key categories and markets

Brand Portfolio and Strategy

An overview of the brand portfolio
& Other Stories
H&M Home
Brand presence
Store-based retailing
Closing stores to get ahead
A facelift for physical stores
Homewares growing in importance for H&M

Customer Experience Initiatives

Optimisation of the logistics network
Integrated e-commerce and stores
Loyalty programme and new initiatives
The data treasure
Jumping on a payment trend - buy now, pay later
Sustainability (1)
Sustainability (2)
Sustainability (3)
Politics, environment and sustainable clothes
Transparency (1)
Transparency (2)

Key Findings

Executive summary


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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