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Country Report

Home and Garden in

Home and Garden in Russia

37 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home and garden continues to decline

The crisis had quite a severe impact on Russia, and 2017 did not bring a positive performance for home and garden. Consumer incomes continued to decline, leading to increasing price sensitivity.

Competition for customers

The best strategy to attract consumers in 2017 was to offer lower prices and even to apply additional promotions. When the crisis began, many companies adjusted their models to fit the market requirements, either through boosting local production to cut manufacturing costs or by reducing their margins.

Local products on the rise

Domestically manufactured products witnessed an increase in availability in 2017 and competed effectively with imported brands. This was particularly the case in home furnishings and home improvement, where manufacturers have access to the large base of domestic raw materials, allowing them to cut production costs.

Internet retailing the most dynamic channel

The digital era is not bypassing the distribution of home and garden products. The majority of the leading retailers are already using internet platforms to reach more consumers.

Recovery expected over the forecast period

Home and garden is expected to return to positive retail value growth in 2019 as manufacturing processes begin to fully adapt to market needs. A wider range of domestic products will likely lead to lower pricing and thus increase demand.

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Samples

Home and Garden Sample Report Home and Garden Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Russia?
What are the major brands in Russia?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Request more information

Home and Garden in Russia

EXECUTIVE SUMMARY

Home and garden continues to decline

Competition for customers

Local products on the rise

Internet retailing the most dynamic channel

Recovery expected over the forecast period

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Gardening in Russia

HEADLINES

PROSPECTS

Two trends to drive gardening

Unpredictable weather conditions encourage innovation

Retailers benefit from declining summer tourism

COMPETITIVE LANDSCAPE

Rankings remain stable during the decline

Consumer demand benefits domestic manufacturers

Private label develops slowly

CATEGORY DATA

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in Russia

HEADLINES

PROSPECTS

Households determine the direction

Consumer comfort and leisure to drive sales

Internet retailing to record the strongest growth

COMPETITIVE LANDSCAPE

Consumers remain loyal to the leaders

Small producers able to adapt

Imports undergoing structural changes

CATEGORY DATA

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in Russia

HEADLINES

PROSPECTS

Renovations even in a period of crisis

Soft DIY products perform better than hard DIY

Specialist retailers to continue to lead

COMPETITIVE LANDSCAPE

Intense competition encourages players to seek solutions

Hardware producers in need of solutions

The era of transparent wood and liquid tiles

CATEGORY DATA

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in Russia

HEADLINES

PROSPECTS

Cooking, serving, storing food and much more

Homewares records positive performances across all categories

Internet and grocery retailers to compete with specialists

COMPETITIVE LANDSCAPE

Competition is fierce

Private label as a future driver for growth

Comfort and ease of use important

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home and Garden in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Home and garden continues to decline

Competition for customers

Local products on the rise

Internet retailing the most dynamic channel

Recovery expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Russia

EXECUTIVE SUMMARY

Home and garden continues to decline

Competition for customers

Local products on the rise

Internet retailing the most dynamic channel

Recovery expected over the forecast period

MARKET DATA

SOURCES

Gardening in Russia

HEADLINES

PROSPECTS

Two trends to drive gardening

Unpredictable weather conditions encourage innovation

Retailers benefit from declining summer tourism

COMPETITIVE LANDSCAPE

Rankings remain stable during the decline

Consumer demand benefits domestic manufacturers

Private label develops slowly

CATEGORY DATA

Home Furnishings in Russia

HEADLINES

PROSPECTS

Households determine the direction

Consumer comfort and leisure to drive sales

Internet retailing to record the strongest growth

COMPETITIVE LANDSCAPE

Consumers remain loyal to the leaders

Small producers able to adapt

Imports undergoing structural changes

CATEGORY DATA

Home Improvement in Russia

HEADLINES

PROSPECTS

Renovations even in a period of crisis

Soft DIY products perform better than hard DIY

Specialist retailers to continue to lead

COMPETITIVE LANDSCAPE

Intense competition encourages players to seek solutions

Hardware producers in need of solutions

The era of transparent wood and liquid tiles

CATEGORY DATA

Homewares in Russia

HEADLINES

PROSPECTS

Cooking, serving, storing food and much more

Homewares records positive performances across all categories

Internet and grocery retailers to compete with specialists

COMPETITIVE LANDSCAPE

Competition is fierce

Private label as a future driver for growth

Comfort and ease of use important

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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