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Learn moreApr 2020
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Russia continued to face economic uncertainty despite some improvements. This was reflected in a cautious approach to spending with consumers increasingly looking for the best value and limiting purchases of home and garden products that are not considered to be essential.
Gardening emerged as a major trend amongst local consumers during the review period, with it being the most dynamic category in home and garden in 2019. With Russian purchasing power under threat for many, summer houses or dachas continued to gain in popularity as locations for socialising, taking a holiday and as a place for Russians to grow their own produce.
Although purchasing power in Russia stagnated and even decreased for many consumers at the end of the review period, some major international players, such as Makita, Bosch, Husqvarna and Fiskars retained their value shares. Their survival strategies in a complicated market revolved around the offer of various promotions, discounts and offering products in various price segments to help maintain sales.
Consumers in Russia are becoming increasingly confident about shopping online, including for home and garden products, with platforms such as Alibaba, Amazon and local retail giant Wildberries continuing to make big strides in the market. These platforms offer benefits such as free home delivery, access to price promotions and a huge variety of brands.
The Russian economy is projected to see a slow recovery over the forecast period which should be reflected in an improvement in the performance of home and garden. Although any gains will likely be unspectacular consumer confidence is expected to return to an extent and consumers should begin making purchases of products which they may have put off during the recession.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Russia market research report includes:
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.