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Home and Garden

Our Passport Home and Garden database helps redirect assumptions and uncover new opportunities with global insights on category trends in 32 countries worldwide.

With intuitive navigation to statistics and analysis on the industry, Passport Home and Garden helps move your business forward with a stronger strategic direction.


  • Align corporate strategy to the outlook and growth potential of the market
  • Benchmark and track competitors
  • Inform marketing, brand, product and sales functions
  • Explore the full range of potential clients
  • Follow key consumer trends, opportunities and threats
  • Inform value chain strategy across packaging, distribution and retailing
  • Analyse gaps in the home and garden market and explore market structures
  • Examine distribution trends to maximise channel revenue
  • Inform procurement, logistics and shopper profiling


  • 15 years of historic data and 5-year forecasts
  • 20 years of comparable data
  • Retail value sales trends at retail selling prices (RSP)
  • Retail volume sales trends for decorative paint and mattresses
  • Company and brand shares, value shares and ranking
  • Company data by global brand owner and national brand owner
  • Brand data by global brand name and local brand name
  • Distribution breakdowns
  • Homewares by material


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 
  • Global briefings on the latest market trends, new product activity and emerging growth sectors examine the market from a global and regional perspective
  • Country sector briefings analyse key trends and developments in 32 national markets 
  • Company profiles evaluate the market position and financial performance of the leading international market players

See our full home and garden category and country coverage