What is driving consumer behaviour and production dynamics now and in the future?
Inform new product development
Gain a full understanding of your consumers' attitudes to their homes, green issues, fragrance preferences, eating and drinking to inform marketing themes and product innovation.
Assess competitor shares and how companies are positioning their brands and their major distribution channels.
Take advantage of emerging trends
Refine your approach to income, demographic and social trends and measure the ongoing shifts in income distribution, share of wallet, greying, urbanisation and connectivity.
Fully understand the changing nature of consumers and the number and size of homes to identify the biggest factors affecting consumer buying habits for the home and growth opportunities in new markets.
Euromonitor International's Passport database helps redirect assumptions and uncover new opportunities with insights on industries, companies, economies and consumers worldwide.
Identify white space opportunities, size your market, analyse distribution channels, build new market entry strategies and benchmark your brand and company to local and potential competition.
See our full home and garden category and country coverage