Home and garden specialist retailers is a very fragmented channel in Argentina. While there are important chains, the vast majority of businesses are stores located in neighbourhoods which only have one outlet.
At the beginning of 2018, the category perspective for the year was very positive. The real estate market showed great movement due to the growth of mortgage loans which impacted strongly on home and garden specialist retailers as many new owners choose to renovate and update their houses.
With 44 stores distributed throughout the country, Easy leads home and garden specialist retailers. Cencosud’s chain carried out strong promotional and marketing activity throughout 2018 with the aim of increasing sales, mainly through greater discounts and instalment payments via some bank credit cards and strongly promoting its online channel.
A very successful model that allows great expansion in a very short period of time is franchising, and this has been very evident in the paint shops channel. The franchisee to some extent buys a business that already works successfully, and the franchisor can achieve rapid expansion with very low investment.
Sodimac launched an unusual campaign with the aim of boosting sales called "Opportunity Hounds". With this campaign, the company invites all customers to visit its branches with their dogs and let them discover the best offers by impregnating labels of those products that are on promotion with special odours detectable by the dogs.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden Specialist Retailers industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden Specialist Retailers in Argentina market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.