While home improvement specialist retailers were considered essential – and therefore allowed to remain open even during the most critical phases of quarantine – gardening specialists, homewares and home furnishing stores were not. A sudden search for marketplaces (such as Mercado Livre, Amazon, Magazine Luiza and Americanas), third party apps including Rappi, and social commerce (especially through WhatsApp and Instagram) compounded the strongest company response to COVID-19’s impact on home and garden specialist retailers.
Prolonged time at home encouraged Brazilians to think more emotionally in terms of their new space. Investments in small improvements such as painting, redecoration and home office setups fuelled sales, resulting in higher unit prices for some products as a consequence of stock shortages.
One of the many consequences of the pandemic in Brazil has been the growing importance attributed to remote work practices. As a result, home and garden specialist retailers benefited from the increasing sales of home furnishings such as work chairs and desks.
Investments in innovation at physical points of sale set the tone during the quarantine, as some home and garden specialist retailers were allowed to remain open despite various restrictions in place during the pandemic. Nevertheless, even with the gradual lifting of restrictions, the expectation is that players will continue to focus on innovation over the forecast period.
In addition to competition from the digital world through e-commerce sales, home and garden specialist retailers will also have to factor in the competition posed by subscription players such as Spaceflix. The latter is a subscription service focused on homewares and home furnishings including dining tables, chairs, office chairs, beds, and children’s furniture, amongst others.
The dramatic shift towards e-commerce and social media has been an important aspect of operations of the country’s leading home and garden specialist retailers. This was evident during the strictest measures during the pandemic in 2020 and in early 2021, as even retailers that were classified as essential businesses and were therefore able to continue operating throughout the year registered strong growth in online sales as many consumers were still reluctant to shop in physical stores due to fears of contagion.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home and Garden Specialist Retailers industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home and Garden Specialist Retailers industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of homewares and home furnishing stores and home improvement and gardening stores. Business-to-business sales are excluded.See All of Our Definitions
This report originates from Passport, our Home and Garden Specialist Retailers research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!