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Country Report

Home and Garden Specialist Retailers in

Home and Garden Specialist Retailers in Italy

Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Furniture bonus becomes increasingly restrictive

In 2018, the positive effects of the “furniture bonus” that drove sales growth towards the end of the review period has slowly decreased due to bonus rules becoming increasingly restrictive. In the same year, a new “Green bonus” was launched to boost sales of gardening products, although this had a much smaller impact on sales compared to furniture.

Homewares become ubiquitous

While during the recession, purchasing small and inexpensive homewares was a way to treat oneself without spending much money, after the recession, all retailers including home improvement and gardening stores targeted female consumers, while broadening their range of home-related products, from kitchenware to small appliances to textiles.

Private label and exclusive design to improve furniture sales for smaller operators

In Italy, there are many small furniture retailers that have been shrinking in numbers with the advent of large international groups. Nonetheless, furniture production in the country remains strong, therefore offering smaller retailers the possibility to offer higher quality products at competitive prices.

COMPETITIVE LANDSCAPE

Ikea Italia and Leroy Merlin join forces to improve last mile delivery

Logistics in Italy have always been difficult for operators, with high costs associated with last mile deliveries. Considering the increasing importance of a multichannel approach for retailers selling bulky items, in 2018, Ikea Italia and Leroy Merlin joined forces for their home deliveries.

Adeo Groupe’s brands focus on better supplier relationship

Adeo Groupe globally owns other brands besides Leroy Merlin, namely Brico Center, Bricoman and Zodio. Each format targets a specific clientele, and each of them has implemented different activities to drive future growth: Brico Center launched a new neighbourhood format, aimed at gaining share from independent ironmongers in small urban areas, and enhanced didactic activities to appeal to DIY fans; Bricoman, which targets a more professional customer, opened serviced corners in its stores, and increased made-to-measure offers for specific products such as blinds; Zodio launched the “Craft Market”, with local artisans selling their products inside the store.

Bricofer Italia Spa consolidates its position

Bricofer’s strategy is focused on consolidating under the same group the largest number of small local operators. In some regions, home improvement is in the hands of small consortia that affiliate independents and small chains.

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Home and Garden Retailers Sample Report Home and Garden Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading Home and Garden Specialist Retailers in Italy?
How are Home and Garden Specialist Retailers competing in a multi-channel world?
Is the internet killing off lHome and Garden Specialist Retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Home and Garden Specialist Retailers in Italy - Category analysis

HEADLINES

PROSPECTS

Furniture bonus becomes increasingly restrictive

Homewares become ubiquitous

Private label and exclusive design to improve furniture sales for smaller operators

COMPETITIVE LANDSCAPE

Ikea Italia and Leroy Merlin join forces to improve last mile delivery

Adeo Groupe’s brands focus on better supplier relationship

Bricofer Italia Spa consolidates its position

CHANNEL DATA

Table 1 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in Italy - Industry Overview

EXECUTIVE SUMMARY

Italian economy remains uncertain

Online and physical stores increasingly merge, obsolete rules still a limit to growth

Franchising chains establish greater presence

Everyday Low Price (EDLP) entails Everyday Low Cost (EDLC)

Increasing number of international operators open physical stores in Italy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 15 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 16 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 17 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 18 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 19 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 24 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 25 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 26 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 29 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 31 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 33 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 35 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 36 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 37 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 38 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 39 Retailing GBO Company Shares: % Value 2014-2018
Table 40 Retailing GBN Brand Shares: % Value 2015-2018
Table 41 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 42 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 44 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 45 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 46 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 51 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 52 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 54 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 55 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 56 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 58 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 60 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 62 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 63 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 64 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 66 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 72 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 76 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 78 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 80 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 82 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Home and Garden Specialist Retailers in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Furniture bonus becomes increasingly restrictive

Homewares become ubiquitous

Private label and exclusive design to improve furniture sales for smaller operators

COMPETITIVE LANDSCAPE

Ikea Italia and Leroy Merlin join forces to improve last mile delivery

Adeo Groupe’s brands focus on better supplier relationship

Bricofer Italia Spa consolidates its position

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Home and Garden Specialist Retailers in Italy - Category analysis

HEADLINES

PROSPECTS

Furniture bonus becomes increasingly restrictive

Homewares become ubiquitous

Private label and exclusive design to improve furniture sales for smaller operators

COMPETITIVE LANDSCAPE

Ikea Italia and Leroy Merlin join forces to improve last mile delivery

Adeo Groupe’s brands focus on better supplier relationship

Bricofer Italia Spa consolidates its position

CHANNEL DATA

Retailing in Italy - Industry Overview

EXECUTIVE SUMMARY

Italian economy remains uncertain

Online and physical stores increasingly merge, obsolete rules still a limit to growth

Franchising chains establish greater presence

Everyday Low Price (EDLP) entails Everyday Low Cost (EDLC)

Increasing number of international operators open physical stores in Italy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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