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Country Report

Home and Garden Specialist Retailers in

Home and Garden Specialist Retailers in Italy

47 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Assisting customers during their purchase experience will be essential for success

In home improvement and gardening, consumers demonstrated a genuine interest in DIY in recent years. Men and women visit big box retailers to find seeds, tools or paints that they bring home and use alone after purchase, without the support of an experienced technician.

Sales of gardening products expected to increase

Although smaller compared to the past, Italy faces an increase in the number of houses with gardens, while more consumers also grow plants and flowers in apartments or on small terraces. Consumers create indoor and outdoor green areas that include plants and flowers, whether for consumption or for decorative purposes.

Government stimulus affects sales

In recent years, sales of furniture and large appliances were strongly supported by the possibility given to consumers to deduct their expenses from their income tax. This acted as a strong stimulus for consumers, and refurbishing their houses was a much more convenient option than paying for building and reconstruction.

COMPETITIVE LANDSCAPE

Service and logistics prove difficult for Ikea Italia Retail

In 2017, Ikea Italia Retail announced the company’s intention to sell its products online not only through its corporate website, but also through Amazon in order to take advantage of its wider logistical capabilities. The announcement came after several years of the company introducing different pick-up and shipping solutions for its customers, covering store purchase and pick-up, pick-up points as well as delivery hubs for those customers located far away from physical IKEA stores.

Brico Io and Bricocenter shift towards becoming “neighbourhood DIY” stores

In Italy, a large share of DIY sales is still made through small independent ironmongers. These are typically stores of very limited size, but with an amazing number of items displayed inside.

Mercatone Uno still up for sale

Mercatone Uno Services SpA, the NBO of the Mercatone Uno homewares and home furnishing chain, remains on judiciary sale after it filed for administration in 2015. Since then, company assets were auctioned several times, but the final sale never took place.

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Home and Garden Retailers Sample Report Home and Garden Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading Home and Garden Specialist Retailers in Italy?
How are Home and Garden Specialist Retailers competing in a multi-channel world?
Is the internet killing off lHome and Garden Specialist Retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Home and Garden Specialist Retailers in Italy - Category analysis

HEADLINES

PROSPECTS

Assisting customers during their purchase experience will be essential for success

Sales of gardening products expected to increase

Government stimulus affects sales

COMPETITIVE LANDSCAPE

Service and logistics prove difficult for Ikea Italia Retail

Brico Io and Bricocenter shift towards becoming “neighbourhood DIY” stores

Mercatone Uno still up for sale

CHANNEL DATA

Table 1 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 4 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 5 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 6 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 7 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 8 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 9 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 12 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022

Retailing in Italy - Industry Overview

EXECUTIVE SUMMARY

Political instability negatively affects consumer confidence

Every day low price policies increase impacting promotional sales

Shopping malls open all over Italy

More international retailers to venture into Italian retail

Channels become blurred

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 15 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 16 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 17 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 18 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 19 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 24 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 25 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 26 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 27 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 29 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 30 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 31 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 32 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 33 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 35 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 36 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 37 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 38 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 39 Retailing GBO Company Shares: % Value 2013-2017
Table 40 Retailing GBN Brand Shares: % Value 2014-2017
Table 41 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 42 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 43 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 44 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 45 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 46 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 47 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 48 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 49 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 50 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 51 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 52 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 53 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 54 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 55 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 56 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 57 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 58 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 60 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 62 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 63 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 64 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 65 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 66 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 69 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 70 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 71 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 72 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 76 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 78 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 80 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 81 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 82 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 83 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Home and Garden Specialist Retailers in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Assisting customers during their purchase experience will be essential for success

Sales of gardening products expected to increase

Government stimulus affects sales

COMPETITIVE LANDSCAPE

Service and logistics prove difficult for Ikea Italia Retail

Brico Io and Bricocenter shift towards becoming “neighbourhood DIY” stores

Mercatone Uno still up for sale

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Home and Garden Specialist Retailers in Italy - Category analysis

HEADLINES

PROSPECTS

Assisting customers during their purchase experience will be essential for success

Sales of gardening products expected to increase

Government stimulus affects sales

COMPETITIVE LANDSCAPE

Service and logistics prove difficult for Ikea Italia Retail

Brico Io and Bricocenter shift towards becoming “neighbourhood DIY” stores

Mercatone Uno still up for sale

CHANNEL DATA

Retailing in Italy - Industry Overview

EXECUTIVE SUMMARY

Political instability negatively affects consumer confidence

Every day low price policies increase impacting promotional sales

Shopping malls open all over Italy

More international retailers to venture into Italian retail

Channels become blurred

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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