Executive Summary

Jan 2019
PROSPECTS
Western lifestyles influence the growth of home and garden specialist retailers

Home and garden specialist retailers in Morocco registered a moderate current value growth rate in 2018. Households are being more influenced by Western lifestyles.

Players plan to expand in the forecast period

Over the forecast period, home and garden specialist retailers is expected to record a positive performance in current value terms. National and international channel leaders are satisfied with their performances and are planning to expand to other cities by opening new outlets: Kitea and IKEA are examples.

Households prefer cross-border retailing due to many factors

As households have become ultra-connected, cross-border retailing is growing in Morocco. Households check different Asian websites which are advocated by social media influencers to update their home décor.

COMPETITIVE LANDSCAPE
Bricoma Holding leads home improvement and gardening stores

Bricoma Holding continued to lead home improvement and gardening stores in value terms in 2018. It opened two new outlets in 2018, which strengthened its position in this channel.

Kitea leads homewares and home furnishings stores

Kitea remained the leading player in homewares and home furnishing stores in value terms in 2018. This can be explained by the increase in its number of outlets across the country in the review period, and also its marketing strategies to propel its sales.

New entrants are likely

The future of home and garden specialist retailers in Morocco is promising, as this channel is not saturated, and new entrants are likely. Moroccan households are not loyal, and are happy to switch brands.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Home and Garden Specialist Retailers in Morocco

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading Home and Garden Specialist Retailers in Morocco?
  • How are Home and Garden Specialist Retailers competing in a multi-channel world?
  • Is the internet killing off lHome and Garden Specialist Retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Home and Garden Specialist Retailers in Morocco - Category analysis

HEADLINES

PROSPECTS

Western lifestyles influence the growth of home and garden specialist retailers
Players plan to expand in the forecast period
Households prefer cross-border retailing due to many factors

COMPETITIVE LANDSCAPE

Bricoma Holding leads home improvement and gardening stores
Kitea leads homewares and home furnishings stores
New entrants are likely

CHANNEL DATA

Table 1 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in Morocco - Industry Overview

EXECUTIVE SUMMARY

Urban households increasingly prefer modern stores
The rise of discounters
Internet retailing is growing at a rapid pace
The rise in small independent retailers due to the “auto-entrepreneur” programme
International retailers remain interested in investing in the Moroccan market

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 13 Cash and Carry Sales: Value
Seasonality
Achoura
Eid Al Adha
Payments and delivery
Emerging business models

MARKET DATA

Table 14 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 15 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 16 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 17 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 18 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 19 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 21 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 25 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 26 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 27 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 31 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 33 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 35 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 36 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 37 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 38 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 39 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 40 Retailing GBO Company Shares: % Value 2014-2018
Table 41 Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 43 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 44 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 46 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 47 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 48 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 52 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 54 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 55 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 56 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 58 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 60 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 63 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 64 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 66 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 74 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 76 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 78 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 82 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 84 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources