Renovating, refurbishing or rearranging one’s home is a regular activity in Norway. The long winters mean there remains a strong consumer desire for a homely interior.
Norwegians love to renovate or refurbish their homes but faced increasing pressure on their disposable incomes in 2018. Electricity consumption was higher than usual in 2018 in Norway.
More and more home and garden products are being sold online. As a result, retailers have adopted an omnichannel strategy, integrating their online and offline operations.
Despite Ikea’s lead in home and garden specialist retailers, the company closed its three unprofitable service and pick-up points during the autumn of 2018. Ikea is re-evaluating its strategy in Norway, looking at new solutions to cater for customer needs.
Home interior specialists, particularly those selling kitchen accessories, saw a wave of bankruptcies in 2018. Several outlets were closed, with companies filing for bankruptcy.
Byggmakker introduced a new concept in 2018, revamping its outlets in order to improve the customer experience. The layout of its stores is now more open, with see-through panels creating a feeling of space.
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This industry report originates from Passport, our Retailing market research database.