Executive Summary

Jan 2019
PROSPECTS
Increased demand for home improvements driven by construction growth

Despite the political and economic crisis that the country has gone through, which included the resignation of the President and brought an economic slowdown, the construction sector experienced growth during 2018. This has impacted favourably on this category, due to large demand for decorating materials, and essentials such as flooring and sanitary pieces.

Socioeconomic levels clearly define segments

In general, most consumers look to replicate global trends when decorating their homes, but the frequency with which they can undertake remodelling or furniture changes depends on their income. It also determines the type and quality of materials that they demand, for example middle- and high-income households usually have solid wood or chrome metal, with thick glass and designer knobs.

Wider variety at all income levels allows greater frequency of change

The emergence of retailers such as Zara Home or even larger stores such as Sodimac or Promart has given consumers access to many more pieces of decoration and home improvement than they had 10 or even five years ago and also with a wide variety of prices to target all income levels. Consumers can get cushions, rugs, mirrors, paintings, ornaments or lamps that allow them to revitalise home environments without incurring large expenses.

COMPETITIVE LANDSCAPE
Large participants keep penetrating Peruvian market

Since large brands, national and international, continue expanding, small stores are disappearing. Their main limitation is a very short supply of products, while they cannot meet the low prices offered by large stores because they do not reach scale economies and are not direct importers.

Direct competition from department stores

The department stores have a home area, where Peruvians can find a variety of decorative items for daily use. Their prices are very similar to home specialist retailers and therefore they are direct competitors.

Vertical integration home furnishing

Most of the domestic producers of home furniture are artisans with small workshops, many of which are located in an area near Lima called Villa El Salvador. They produce by request or purchasing orders from clients who visit their workshops and some have managed to open their own outlets in commercial galleries in the city, in such a way that they have direct contact with customers and can offer more competitive prices than many large stores.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Home and Garden Specialist Retailers in Peru

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading Home and Garden Specialist Retailers in Peru?
  • How are Home and Garden Specialist Retailers competing in a multi-channel world?
  • Is the internet killing off lHome and Garden Specialist Retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Home and Garden Specialist Retailers in Peru - Category analysis

HEADLINES

PROSPECTS

Increased demand for home improvements driven by construction growth
Socioeconomic levels clearly define segments
Wider variety at all income levels allows greater frequency of change

COMPETITIVE LANDSCAPE

Large participants keep penetrating Peruvian market
Direct competition from department stores
Vertical integration home furnishing

CHANNEL DATA

Table 1 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in Peru - Industry Overview

EXECUTIVE SUMMARY

Lack of political and legal stability discourages investments
Grocery retailing is rapidly modernising
Internet retailing leads growing trend
Changes in payment methods
2018 FIFA World Cup boosted sales of electronics

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 13 Cash and Carry Value Sales
Seasonality
Christmas
Back to School
Mother’s Day
Children’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 14 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 15 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 16 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 17 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 18 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 19 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 21 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 25 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 26 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 27 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 31 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 33 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 35 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 36 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 37 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 38 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 39 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 40 Retailing GBO Company Shares: % Value 2014-2018
Table 41 Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 43 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 44 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 46 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 47 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 48 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 52 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 54 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 55 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 56 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 58 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 60 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 63 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 64 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 66 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 74 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 76 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 78 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 82 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 84 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources